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Monthly Archives

May 2014

Better Storytelling Through The Hero’s Journey

By | Tips/Techniques, Video Production | No Comments

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 Using The Hero’s Journey As A Guide

This is a 2 part post about using the Hero’s Journey as a guide to become a better storytelling. The Hero’s Journey is a model for creating a stories that is often used to create compelling story lines. It can be a pattern as well as many myths from different cultures throughout history. It isn’t the only method to tell a narrative but, as it has a very ancient lineage; stories based on this model seem to be especially satisfying.

Let’s check out the first 6 Steps in the hero’s journey:

The Ordinary World

Since the target audience usually experiences the Journey over the Hero’s eyes, we have to be able to relate with him. The Ordinary World offers us the chance to identify with the Hero’s urges, drives, as well as problems, and also showing unique features and even flaws that will make him 3-dimensional. The Hero’s Inner and as well Outer Problems can be established, though these could actually change and this depends on the demands from the Journey.

The Call to Adventure

The Call to Adventure sets the story plot moving by interfering with the comfort in the Hero’s Ordinary World, Presenting an issue or quest that need be undertaken. The Call actually throws the Ordinary World off balance, and then sets in the stakes involved incase your challenge is not accepted. Always delivered through the Herald archetype, the Call to Adventure often takes a multitude of forms, including: a note or even announcement (The African Queen), the arrival with the villain (High Noon),  an unexpected storm (Home Alone), a death (Jaws, Some Like it Hot), a man’s dying words (Citizen Kane) and an abduction (Star Wars).

Resistance to the Call

A Hero rejects or refuses the Journey as a result of fears and insecurities which have surfaced from your Call to Adventure. The Hero is just unwilling to make some changes however, prefer the safe haven in the Ordinary World. The Refusal with the Call becomes an important Stage that communicates the hazards involved in the Journey that lies ahead. Without risks and danger or perhaps the likelihood of failure, the target audience will not be compelled becoming a part of the Hero’s Journey.

Meeting the Mentor

A Hero might not actually wish to rush into a Special World blindly and, therefore, seeks the experience and wisdom of somebody who has already been through it before. This Mentor has survived to offer the important lessons as well as the training to better face the Journey’s Tests and Ordeals. The Mentor could be a physical person, or perhaps an object says for instance a map, a logbook, or hieroglyphics. Detective stories and also Westerns, the Hero may hold an Inner Mentor, a large code of honor or even justice which helps to guide him throughout the Journey.

Crossing the Threshold

This signifies that the Hero lastly become committed to the Journey. He is ready to cross the gateway which serves as a separation between the Ordinary World and the Special World.  The Crossing might need more than accepting one’s fears, a map, or possibly a swift activate the rear from your Mentor. The Hero need to confront a conference which forces him to accept entering the Special World, from where there is no reversal or turning back.

Tests, Allies, Enemies

Having crossed the Threshold, the Hero encounters Allies, faces Tests, confronts Enemies, as well as learns the rules of the Special World. This step is vital for Hero and Audience alike. Whether entering the imaginary arena of a future society or emotional in an entire world of romantic love, the Test Stage is our first look with the Special World and just how its conditions and inhabitants contrast while using Hero’s Ordinary World.

As you can already see, this process is somewhat lengthy, but it takes us through a journey we can all identify with and are very familiar with. Famous films like Start Wars, The Matrix, and many more rely on this formula to capture audiences and evoke emotion. Stay tuned for part 2 of the journey.

Find a Niche Market to Make Your Videos Stand Out

By | Video Production | No Comments

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Break Through The Clutter With A Specific Target Market

A big drawback to the myriad information available on the Internet these days is that the majority of markets are saturated to the point where the competition is so high it’s difficult to break in unless your marketing very clearly stands apart. This is why we recommend the use of video, and more specifically videos that target a very specific niche or target market.

While one solution that is always crucial in any type of marketing is to develop unique and creative content, another way to get around the crush of marketers out there is to find a little-known yet high-demand niche and cater to it.

Don’t limit your marketing, raise the bar

Often when marketers hear the word ‘niche’ they get a bit antsy; indeed, a ‘niche’ is often comprised of a small, specifically targeted demographic and new marketers often seeing themselves as ‘limiting’ their marketing by not focusing on the general market.

The advantages of a niche, however, are that while the target audience is normally much smaller, the demand is far higher as any profitable niche is one in which consumers who can’t find effective service elsewhere are making their demands.

A real estate example of this

For example if you sell homes and are in the real estate market, try to focus on a particular area or type of person. Selling homes is not specific. On the other hand if you specialize in finding comfortable homes for people who are looking to retire in the Garland area, you have a niche. You can also do another video of finding homes for affluent single moms in the Richardson area. And on and on.

This principle can be attached to other industries such as home insurance, selling products, or services. Make it clear who you are selling to and know their pain points and their language. Don’t keep it too general, make the message hit home and they are much more likely to take action.A further advantage of finding an effective niche is that competition is relatively low, in fact the lower the competition the better your chances of being successful.

Focus on a specific audience for better results

So while there are a variety of things to consider when making your video marketing a success, focusing on reaching a specific audience will go a long way toward ensuring that you reach your buyers effectively and convince them to take a look at what you have to say; video marketing is an enormous segment of the marketing profession these days and it can be a wonderful way to sell products as long as you understand the nuts and bolts of reaching consumers.