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Monthly Archives

June 2014

Tips for Being Interviewed On Camera For The First Time

By | Corporate Video Production, Important Info for Your Corporate Video, Tips/Techniques, Video Production


Telling your story for your company’s video

Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video. Here are some tips and things to keep in mind to help you out.

Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera. When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here.

Many people desire to have the questions beforehand. There are pros and cons to this. Most likely, you’re being interviewed because you’re an expert in the subject matter—speaking off the cuff will have a more natural feel. However, you can be more prepared if you were given the questions before the interview.

Also, many people are going to feel nervous—that’s natural, so don’t fight it. By worrying about being nervous, you will only become more nervous, and it will be a cycle you’ll want to avoid.interviewNTE

What to say, what to wear, and more tips for a corporate video interview

• What to wear—avoid tight patterns (close lines, etc.) Avoid bright colors, especially white and red.
• Avoid other companies trademarked logos (for instance, if you’re doing a less formal interview and you’ve got a Nike tee shirt on, with the big swoosh).
• Depending on how you want to present your company, you can choose, business, business casual, or casual.
• Repeat the question back in your answer. Most of the time, we won’t be using the audio from the person asking the question, so we need the context for your answer. If you answered “30,” we would have no frame of reference. Makes a lot more sense if you say “my age is 30.”
• Talk to the interviewer—ignore the cameras.
• Try to not say “as I mentioned before” or “again…” When we edit, we’re looking for a sound bite—a two to five sentence answer. We might ask related questions, trying to get a variation on the answer. So in the final edit, we won’t hear your earlier response.
• Your audio is super important—try not to talk when the interviewer is talking. Likewise, the interviewer shouldn’t talk when you are talking.

Take your time, try to relax. When people are nervous, they tend to speed up. Take a deep breath and you’ll do fine. At S-Films.com, we do everything we can to set you at ease when shooting your corporate video production.

The Hero’s Journey Storytelling Part II

By | Tips/Techniques, Video Production | No Comments

The Hero's Journey


Continuing the Story with Part II of the Journey

This is part II of the journey, a continuing story that allows us to break down the pieces of a story to craft a message that people will remember for the way it made them feel. The power of a story comes from people being able to relate to it and share it with others for generations to come.

6 Last Steps of the hero’s journey

Approach for the Inmost Cave

The Hero must make preparations required to Approach the Inmost Cave that leads for the Journey’s heart, or perhaps central Ordeal. Maps may be reviewed, attacks planned, and maybe the Enemy’s enforces whittled down, before the Hero could face his greatest fear or perhaps the high danger lurking within the Special World. The confident Hero could bypass these preparations making a bold move into action.

The Ordeal

The Hero engages within the Ordeal where he faces his highest fear, confronts this hardest challenge, and as well experiences “death”. His Journey teeters on the brink of failure. Indy as well as Marion are sealed inside the Well with the Souls; Annie and Alvy have separated. And the target audience watches in suspense wondering if the Hero will survive. The Ordeal will be the central, vital, and even magical Stage associated with a Journey. Only by means of “death” could the Hero be reborn, having an experience of resurrection which grants greater powers or even insight to determine the Journey to the end.


The Hero has really survived death, overcome his fear, or even weathered the Crisis with the Heart, and today earns the Reward that they sought. The Hero’s Reward will come in many forms: an enchanting sword, higher knowledge or even insight, reconciliation which has a lover.

The Road Back

The Hero need to finally be recommitted to finishing the Journey and then accept the Road Back on the Ordinary World. A Hero’s success in the Special World might make it difficult to go back.

The Resurrection

The Hero confronts the Resurrection, his most dangerous meeting with death. This final life as well as death Ordeal implies that the Hero has maintained which enable it to apply all that he has brought back for the Ordinary World. Ordeal and even Resurrection could represent a “cleansing” or purification that has to occur seeing that the Hero has emerged through the land in the dead. The Hero is reborn or changes with the feature of his Ordinary self in addition on the lessons and insights from the characters that they have met along the road.

Return using the Elixir

The Return using the Elixir could be the final Reward earned about the Hero’s Journey. The true Hero returns having an Elixir to share or even heal a wounded land. The Elixir can be a great treasure. It can be love or simply the experience of surviving the Special World. Also the tragic end of a Hero’s Journey could yield the most effective Elixir of most, granting the target audience greater knowing of us and the world.

How this applies to you

Although this could seem a long and drawn out process, usually basic elements of the hero’s journey could be condensed to craft a story to deliver your message to your audience. This is a framework that lies beneath most stories, contact us to find out how to create a memorable and compelling story for your brand or company.