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Monthly Archives

July 2014

Going On-Camera for Corporate/Commercial Video

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

greenscreen corporate production interviewTips and Suggestions for being interviewed on camera

Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video.  Maybe you’re a client and are doing a favor for a company with a product or service you love.  Or you’re employed by a company and have been selected to tell the corporate story.  Here are some tips and things to keep in mind to help you out.

Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera.  When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here.

Many people desire to have the questions beforehand.  There are pros and cons to this.  Most likely, you’re being interviewed because you’re an expert in the subject matter—speaking off the cuff will have a more natural feel.  However, you can be more prepared if you were given the questions before the interview.

Also, many people are going to feel nervous—that’s natural, so don’t fight it.  By worrying about being nervous, you will only become more nervous, and it will be a cycle you’ll want to avoid.

American Express interviewTop Tips for Being Interviewed On Camera

  •       What to wear—avoid tight patterns (close lines, etc.)  Avoid bright colors, especially white and red.  Avoid other companies trademarked logos (for instance, if you’re doing a less formal interview and you’ve got a Nike tee shirt on, with the big swoosh).  Depending on how you want to present your company, you can choose, business, business casual, or casual.
  •       Repeat the question back in your answer.  Most of the time, we won’t be using the audio from the person asking the question, so we need the context for your answer.  If you answered “30,” we would have no frame of reference.  Makes a lot more sense if you say “my age is 30.”
  •       Talk to the interviewer— ignore the cameras.
  •       Don’t mention repeating answers.  Try to not say “as I mentioned before” or “again…” When we edit, we’re looking for a soundbite—a two to five sentence answer.  We might ask related questions, trying to get a variation on the answer.  So in the final edit, we won’t hear your earlier response.
  •       Wait for the Interviewer to finish talking before answering. Your audio is super important—try not to talk when the interviewer is talking.  Likewise, the interviewer shouldn’t talk when you are talking.

Take your time, try to relax.  When people are nervous, they tend to speed up.  Take a deep breath and you’ll do fine.  At S-Films.com, we do everything we can to set you at ease when shooting your corporate video production.

How To Use Video Marketing to Generate Business Leads

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Today more than ever having a web presence is essential to building a strong brand, qualifying prospects, and generating more leads. One of the most effective ways to promote your business on the internet is through videos. Visual media is shared more often than traditional text, using the power of video you can deliver a more contagious and effective message that spreads through social networks.
Video marketing is one of the most underrated methods for lead generation; if used correctly, however, videos can be the most significant part of any online marketing campaign. Here are a few tips that will help increase your lead generation with video marketing:

Create engaging videos that educate or inform

A lot of the time when you see videos for service providers, product owners, and other companies you see self-promotion videos. While these videos have their uses, simply talking about your business is not always the best way to approach lead generation.
The type of video content most people are searching for and sharing are videos that show how to do something. By having a series of educational, informative videos you are more likely to attract more qualified prospects, that you can easily convert into leads.

Include irresistible calls to actions in your videos

One of the most crucial elements to any video is to have a call to action. Even if your video is a tutorial guide, linking that information to your business and asking your viewers to make an action is vital to your video marketing strategy. Calls to action can be asking a user to sign up to an email newsletter, call in to your business, visit your website, or any other action that has the viewer actively joining your lead generation funnel.

Promote your videos across all of your online platforms.

Another mistake that many business owners make is to not promote their own videos. Simply having a video is going to help but if you do not actively promote your video marketing campaigns you are not getting the most benefit. Sharing all of your videos across your social media platforms will increase lead generation while initiating shares, likes, and re-tweets.
Videos are also excellent from an SEO standpoint as well. Taking the time to properly optimize your videos’ descriptions and even building back links to your video can cause videos to quickly rise in search engines. This keeps your company more visible, increases the reach of your video marketing campaign, and ultimately works to generate more leads.

Unconventional Warfare in Corporate Video Shooting

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments


Video Recording Equipment and Specialty Tools We Use

As technology forges on, new tools and techniques are being created that have made a recent dramatic impact on the corporate video landscape.  In the army, you have a soldier and a rifle.  In special forces, you have all sorts of different weapons and ways to get the job done.

At Serendipitous, we feel that in addition to a strong “standing army” to cover your corporate story, that a “special forces” group is imperative to give the video an edge in this highly competitive battle field for the attention of the viewers.  This means thinking outside of the box– and in video production, the box is a static camera, about five feet high (where the cameraman’s eyes are).  Many video production companies tell the majority of the story from this point of view.

We don’t throw that away– it’s a very important tool, like the standard carbine for the foot soldier.  But we add to that with a bunch of “unconventional” weapons for getting those dramatic and critical shots for your video.

Video is movement– we believe video cameras need to move.

Our unconvetional equipment includes:

Dollies and Sliders— Just less than ten years ago, to get the camera to move left or right, in or out from the subject, you needed a rail system with a very heavy dolly to handle the large high quality cameras.  Today, the cameras have gotten much smaller and the quality has gotten better.  This means you can use smaller, lighter tools to move the camera left/right, in/out.  In addition to the large dolly, now there are small sliders, “rails” that go on a standard tripod to get two, three, four feet of movement.  It’s been very effective.

GoPros— with the smaller cameras, GoPro captured the industry with a line of high quality, extremely small cameras that could be mounted and placed just about anywhere.  Three days ago, I mounted a GoPro on the side of a block for an extremely large crane.  We have it on RC helicopters, sides of vehicles, on a long stick we can hand hold into a dangerous area.  These are versatile cameras that can get HD video and time-lapse as well.

Aerials— While we do have clients that we go up in real helicopters, with gyro mounts and remote camera controls, a burgeoning area is the RC helicopter industry.  With the cameras coming down in size, now you can put them on small helicopters and fly them around to get extremely unique shots.  We have a large 8-bladed “octocopter” as well as the small quad copter that’s become more common.

Jibs and Cranes— A jib gives you the up down movement as opposed to the dolly’s left/right and in/out movement.  Put the jib on a dolly and you’ve got quite a flexible tool.  The jib consists of a large boom, with the camera mounted at the end, with counter weights on the operator side.  Smaller jibs can be operated at the camera.  Larger ones need to be remotely controlled from the back of the boom.

Steadicam— There are now all sorts of handheld suspension rigs out there, contraptions designed to give you minimal shakes and bobbles as you move the camera around.  This tool can get some very dramatic shots.

These are just a few of the unconventional tools we have to best tell your story and capture the moment no matter how fast it’s moving. Contact us for questions on equipment we use and how we can assist you in creating the perfect corporate video.