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Monthly Archives

July 2017

Best Strategy for Making a Viral Video

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shooting run and gun video for viral videoViral Video– We all watched Charlie bite his finger.  We’ve seen cute cats and dogs and squirrels doing cute things.  We’ve watched, laughed and cried at what we’re seeing on the internet through youtube, vimeo and facebook.  But what is the key to making a hit viral video?  How can you make a video that will go viral?  What we’ll talk about here is the viral video for corporate marketing– not just the everyday guy that wants his fifteen minutes.

Viral Video Defined

First off, let’s define what a viral video is.  To be “viral,” a video must be passed around.  Someone sees the video and then posts it on their page, or tweets it to their followers.  And the numbers must be high.  YouTube monetization doesn’t really make a difference until you’ve got over 25,000 followers or a million views on a video.  So let’s use those as a benchmark.  Also, a viral video is usually between 15 seconds to three minutes.  Occasionally they’ll go longer, but rarely over five minutes.

Many clients come desiring to make a viral video, but the other common characteristic is that viral videos tend to not have heavy branding or a hard sell to them.  Of course their are exceptions, like when a brand is making fun of themselves (see Dollar Shave Club or PooPouri).  But for the most part, the best viral videos for corporate marketing are soft sales.  (Check out Beware the Doghouse, you’d don’t realize it’s JC Penney’s until the end.)

Types of Viral Videos

The strongest viral videos use one of three genres for success.  Comedic, Emotional, or Sensational.

  • Comedic – These are not mildly funny– these are split-your-side-laughing funny.  These are so humorous, that the viewer watches and thinks “I’ve GOT to show my friends this one.”  But the humorous approach is tricky.  Different cultures around the world find certain things funny that another culture finds offensive.  So you can knock out some hits or views if going this direction.  But these also tend to do the best.
  • Emotional – This is the heart-warming story of someone who overcame a huge obstacle.  You actually shed a tear when watching this one.  Often, it is not used for corporate viral videos, but when it is, it can be incredible.  Check out the Pantene “commercial” in which they used the emotional approach.  Or any of the America’s Got Talent pieces where the deaf/handicapped/small child does something amazing.
  • Sensational – This is the video that you just drop your jaw in amazement.  Someone does something absolutely incredible and you can’t turn away.  Also check out the America’s Got Talent where it’s amazing but not done by a deaf/handicapped/small child act.  This genre has the problem of going to far.  What it takes to amaze people today, is not what it took thirty years ago.  And this can easily lead to crossing some lines.  Think “Hunger Games.”

And then there’s the occasional video that hits two or more of the above genres.  The number one viral video?  I’m sure you’ve seen it.  Gangnam Style.  It’s so weird (sensational) and funny.

The Most Important Factor in a Viral Video

The most important element for a successful viral video? Content.  Doesn’t matter the production value (as opposed to the normal corporate video).  Or the acting.  The direction.  Content is king.  It all comes down to the idea.  So spend your time here– come up with a concept that is so strong, people cannot ignore it.  Then go about producing the viral video.

The Industrial Video Shoot- Have the Right Tools

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The Industrial Video shoot comes with it’s own unique challenges.  And by industrial, I’m referring to a corporate video that is manufacturing/construction based.  As with any job, having the right tools can make the job significantly easier while increasing quality.  Try painting the outside of your house with a tiny brush.  Or no brush at all.  But have the right brush– or step up to a sprayer or power roller, and the job is completely faster and with better quality.  Tools are everything.

Industrial Video Tools

The tool box for the industrial video begins with the camera.  Most video professionals will use the camera and the tripod, and use it for most of their shooting.  It’s like the screwdriver.  Whether the job calls for big screws, or little screws, they might try to make the single screwdriver work for everything.  Even turning around to hammer with the handle or pry when necessary.  But a quality company will have more tools in the box.

  • Micro Cameras – GoPros and sport cameras bring new capabilities to an industrial video.  Cameras can be placed in previously unheard location.  New and different footage can bring the wow factor to the industrial video.
  • Time-lapse – Industrial videos usually are recording the manufacturing or construction process.  It can take a long time.  The timelapse videos are perfect for showing the process from start to finish or a significant portion of the job.
  • Sliders, Jibs and Gimbals – Camera movement brings an extra dimension to video footage.  And dynamic video impacts the audience more effectively.  The key to camera movement is foreground.  Make sure to shoot with something in the foreground when shooting with motion.
  • Drone – With technological advancements come new and better tools.  The drone has been the single most impactful video tool since the steadicam.  Now, anyone can bring that aerial shot that used to be reserved for big budget helicopter shots.  The drone also gives you the ability to capture footage from that sweet spot– zero to a hundred feet up.  Helicopters are used for shots 1,000 feet and above.

Safety in the Industrial Video

corporate industrial videoWhen you look for a video production in the construction zone, it’s critical for the production people to be properly safety trained.  Everyone will need to know the safety procedures for the worksite and have proper personal protective equipment– hardhats, reflective vests, steel toed shoes, eyes and ear protection when necessary.

An industrial video can be a powerful way for a company to demonstrate it’s manufacturing capabilities.  Make sure your video company has all the right tools.

Hot Corporate Filming

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Corporate filming in the summer!  And down here in Dallas, Texas, that means things are heating up this time of year.  For the corporate film set, this can have some major impact.  So in today’s blog, let’s talk about temperature and it’s effect on shooting industrial and corporate video.

Hot Corporate Filming

When shooting in a hot environment (July in Texas certainly qualifies), you can expect production to slow down.  If you’re shooting indoors, it’s not as big a deal.  But if you’re shoot is taking place outdoors, this can lead to a huge time delay.  With the heat, the crew starts to move slower.  People need more breaks.  When you schedule the shoot, make sure you allow for these delays.

Logistically, try to avoid parking the base camp in unprotected hot areas.  Look for shade and areas that people can take cover from the sun.

Outdoor Shoot Equipmentcorporate filming courtesy flag

  • Water – You will need plenty of water for crew, talent and client.  Nobody needs to be a hero and try to make it without properly hydrating.  Bad things happen if you don’t drink enough water.
  • Cover – A popup canopy, umbrellas, courtesy flags, and hats are critical cover equipment when out in the hot sun.
  • Sunscreen- Right next to the water at the crafty station, make sure there’s enough sunscreen.  And use the heavy stuff– it’s not about a tan, it’s about staying healthy.
  • Fans or Portable AC Units- We’ve been in situations where we’re shooting in large tents or pavilions.  There are portable AC units and certainly industrial fans that can make a huge difference.

Looking For Trouble on the Corporate Film Set

So what do you do if trouble strikes?  First off, you need to know how to spot heat exhaustion and heat stroke.  The Mayo Clinic has some great info here.

Heat exhaustion signs and symptoms include:

  • Faintness or dizziness
  • Nausea or vomiting
  • Heavy sweating often accompanied by cold, clammy skin
  • Weak, rapid pulse
  • Pale or flushed face
  • Muscle cramps
  • Headache
  • Weakness or fatigue

If you suspect someone of heat exhaustion, immediately move them out of the heat, into cover.  Lay them down and elevate the feet and have them drink cold fluids.  When Heat Exhaustion continues, it can become the even more serious Heat Stroke, which can lead to death.

Keep It Cool!

The key to corporate filming in the summer heat is being prepared.  Have the necessary supplies and equipment needed to bring the corporate film shoot to a successful wrap.  Plan on slow downs and take your time.  Have a great shoot!

The Corporate Video Spokesperson

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The Corporate Video Spokesperson

In corporate video, sometimes it’s beneficial to have a person talk directly to the audience.  They look right at the lens to tell the story.  This is called being a corporate video spokesperson.  In today’s article, we talk about the skills necessary for a spokesperson on camera for your corporate video.  In decades past, most people were unaccustomed to performing in front of the camera, looking directly at the camera.  But thanks to today’s selfie culture, there’s quite a few budding “spokespeople” at every company.

The Non-Professional and the Professional Actor

Spokesperson for corporate videoHowever, this article is not limited to just non-professional actors (company employees).  The professional actor can benefit from a review of proper tips and techniques of being a spokesperson.  The non-professional actor is one defined as working for the company, has not had acting lessons, and does not work as an actor.  The professional actor is someone who has had training and routinely works as an actor in the industry.

Here’s a sample of a non-professional spokesperson.  And here’s a professional spokesperson.  Done right, you can’t really tell the difference.

Top 5 Tips for Being a Spokesperson on Camera

  1. Relax.  Standing in front of the camera and talking to a lens instead of a person’s face is unnatural.  It’s important to not get tense or self-conscious, but to just exhale and be natural.
  2. Know Your Material.  Maybe you are reading off a teleprompter, or you have to wing it, make sure you have a great grasp of the content.  Being in a unnatural environment, you don’t want to have to think too hard about your material.  So be prepared.
  3. Be Technically Aware.  Where’s the camera frame?  Did you move to close to the key light?   Are you under the boom mic?  These are questions you need to be aware of.  Large arm movements, pacing or swaying, and other blocking can ruin a take.  Most spokes roles involve standing on a mark.  But occasionally, the director might have you walk and talk.
  4. Slow Down.  For the non-professional company employee who’s being asked to be the person in front of the camera, being nervous usually leads to talking too fast.  Waaay to fast.  Slow your speed down and make sure you enunciate clearly.
  5. Energy Up and Have Fun!  Don’t forget that being in front of the camera can be fun.  If you’re having fun, you’re also relaxed (see point #1).  And having fun shows in your delivery.  This keeps your energy up for the performance.  If you aren’t having a good time, it’s easy to drag in your delivery.  People are used to fast-paced, high energy videos, so keep your energy up, even if the content might be on the dry side.

Last Words

Here are some other good things to know about being the corporate video spokesperson.  The crew will need to light and get the camera ready, so you might have to stand on your mark while adjustments are made.  When they start rolling, they might slate right in front of your face– this is normal.  You will either have a lavalier mic placed on you, or a boom above you.  Sometimes both.  Make sure when you finish that last word, you keep looking right into that lens.  Don’t quickly turn away when you finish presenting.

Okay, you’re all set to step in front of the camera.  Remember to be prepared, relax and have fun.

Video Production – What are Apple Boxes?

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Video Production Apple Boxes

For you new to video production, or maybe you’re a corporate client on the set of a video being produced for you, you might hear the Cinematographer or someone else call for a “half apple.”  Well, he’s not asking for a previously bitten into piece of fruit.  Apple Boxes have been around in the movie and film business for almost a hundred years.  The history is a bit cloudy, but it’s reasonable to assume that early film crews saw a box sitting there and put it to good use.  And maybe it had some apples in it.  Or just looked like an apple box.  Either way, the term was adopted and stuck.

Where Do You Find the Apple Boxes?

Apple boxes are usually part of the grip equipment.  They are used for just about anything on the set.  A box to stand on.  To make an actor taller.  Prop a tripod leg up.  Raise a set piece.  The uses are endless through the decades.

“Full Apple, please.  And Make it Texas.”

The apple boxes come in very distinct sizes– Full, half, quarter and pancake.  The sizes are pretty much standard through the industry.  A production company on the west coast’s full apple will be the same size as the east coast studio’s full apple.  And how an Apple Box is placed is standard nomenclature as well.  Set it tall and it’s New York.  Lay it flat for California.  On it’s side for Texas (or Chicago).  Because whatever term you use, the grip will know what you’re asking for and how you want it.  For more info, check out wikipedia.

Some people will make their own apple boxes– construction is not that difficult.  Most apple boxes are made from plywood.  It’s important, especially on the full and half to have internal bracing, especially if they’re going to be used to stand on.

One Apple Box Set will consist of a Full, a Half, a Quarter and a Pancake.  But it’s extremely useful to have multiples of the same sizes.  Often, you might need to prop something up that requires multiple apple boxes and you’ll need several of the same size.  And it’s also important to note that a half apple is exactly half the height of a full.  Stacked on top of each other, two halfs do indeed make a full.

Most video production companies and film studios have stacks of apple boxes.  They’re sitting in the corner.  They are chipped and painted from years ago, showing years of use and abuse.  An Apple Box is rugged, sturdy and dependable.  It’s an excellent production tool.  So make sure you call for the right one.

Shared Storage Review

Shared Storage Review Small Tree Titanium Z5

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Here’s our shared storage review of the Small Tree Titanium Z5 portable system.  We are not quick to review products– too often, product reviews are written right after receiving the product new and before there’s been time to work through bugs and get the product up and running.  So we are writing this review of the Titanium Z5 (TZ5) after we dragged the box through a heavy duty 8 day, on-location conference where we had four computers plugged in.  An important note– looks like Small Tree has renamed this product to ZenStor.  But I’m not sure at time of this review.

Our Need

Shared Storage Review Small Tree TZ5We are a video production company located in Dallas and Fort Worth.  We have clients who want us on site to video capture their events– conferences and seminars in many different cities.  Often, we need to edit onsite and deliver videos throughout the conference.  One client has an annual event that we do with a crew of 8– with three dedicated editors and graphic people.  In previous years, we all worked on individual harddrives, constantly swapping.  That wouldn’t do any more.  Especially in light of the fast turnarounds we needed to do.

The Shared Storage Search

I looked around at several companies.  At first, my idea was to take some existing large drives (I have several Promise Pegasus Raid arrays), and just do a ad hoc network.  But I am not a networking IT guy and with one of my editors bringing a PC to the party, I knew things could get hairy.  I searched the internet and found several products, and requested and received bids.  The TZ5 from Small Tree came in with the lowest cost, and it was made to be portable– coming inside a box with a handle (as opposed to the rack mounted solutions from others).

The Titanium Z5

What We Bought

Small Tree TZ5With the box, you get several options– first of all how much storage.  Small Tree’s storage was significantly cheaper than the other two companies I took bids from.  You get five drives and I chose 4TB drives for a total of 20TB.  Because I was estimating between 10 and 12TB of data at the biggest conference we shoot, this gave me plenty of room for Raid 5 protocol.
The second choice is the card to add ethernet ports.  You get two on the box, and then whatever you add with the one card.  I could get 2 more 10 Gigabit ports, for a total of four ports, which covered what I needed.  The other ports are 1 gigabit ethernet ports.  So 10GB ports versus 1GB ethernet ports for video editing?  For our HD shooting (mainly Sony FS7 cameras), I never noticed a speed problem with the 1GB.

Setup

My biggest concern going in was how easy it would be to get all the computers into this network in a box.  I don’t have a IT person I can lean on and it was going to be us editors connecting it and turning it on.  The people at Small Tree made it extremely easy.  They scheduled a time after the box arrived for us to do phone support and it was all done in under an hour.  Later at the event, we had to get the PC working, but again, less than an hour.  So I give Technical Support five stars.  We ended up connecting two iMac’s, a MacBookPro (the new one) and a custom built PC running windows.

How the TZ5 Performed

Overall, I was extremely pleased with the performance of the TZ5.  We never had lags.  We never had drops.  I ran the box on a UPS just to make sure.  During the eight days, it never failed.  And being able to access shared footage was an incredible time saver at the event.

Summary

I highly recommend the Small Tree portable shared solution.  The price was lower than the competition and because of that I was a little worried. But the TZ5 was an incredible value.  I can’t wait for the next event or conference we have to cover.

5 Worst Actor Auditions

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Actor Auditions from the Director’s POV

As a director, I have sat through some really powerful actor auditions.  And we’ve discussed important things to do when auditioning, whether for a feature film, corporate video or a commercial.  But today, I’m going to mention five things you should never do when auditioning.  I could play you some pretty incredible audition videos, but I don’t think I could ever get the talent releases.

actor auditions rising stars5 Worst Actor Auditions

  1. Face Covered By Sides – I have one audition tape where the whole time, the actor is covering up.  I don’t know if it was his first time, but I hope so.  An egregious error like this from someone with any kind of training is a hope killer for new work.
  2. Trouble Reading – A real painful to watch audition, is the one where the actor isn’t really prepared (hasn’t looked over the sides or it’s a blind audition) and they just can’t read words on the page.  For the Learning Disabled, I recommend that you prepare and memorize if you can and avoid reading.  If you have a genuine disability and I ask you to read something cold, go ahead and tell me you have difficulty.
  3. The Angry Actor – Yes, auditioning is hard.  It’s stressful.  And as a director and producer, I’m not going to make it easy for you (part of what I want to see is how you handle the stress– being on a set is stressful).  I’ve had actors who definitely woke up on the wrong side of the bed and kicked the dog.  Then showed up for their audition.
  4. Tardy Tammy – Never be late to an audition.  Never.  Ever.  Don’t do it.  Be early.  ‘Nough said.
  5. Round Peg/Square Hole Actor – The script calls for a 300 pound black guy and a small 90 pound Asian actor shows up.  Yes, it’s not politically correct in this day and age, but casting for a feature film is a bastion of prejudice.  It comes with the job.  We need a matronly grandmother, we can’t tell the story with a 28 year old tattoo riddled stoner.  I’ve had many auditions where the actor ignored character/race/age descriptors and felt they’d be perfect for the role.  Usually the Casting Director will weed these out before they get to me, but sometimes a few slip through.

Honorable Mention

The Stalker – Not really an audition, but this one gets a mention.  On my first feature film “The Keyman” (shameless plug: available on iTunes and Amazon Prime starring Adam Baldwin), an actor found my home address and drove out to deliver his headshot personally.  I wasn’t home, but my pregnant wife with a three year old child was.  Not good.

What to Do

There are lots of materials out there for how to audition.  Read, study, learn.  If you are working on the craft of acting, spend a significant time on the audition skills.  It will pay off immensely.  Actors get better with experience.  To get experience, you need to land the part.  To land the part, you need to know how to audition.  Let the dominoes fall!

Hair and Makeup for the Corporate Film or Video

By | Corporate Video Production, Important Info for Your Corporate Video, Tips/Techniques, Video Production | One Comment

Are You Ready For Your Corporate Film Closeup?

Welcome to another Sfilms165, corporate film help in 165 seconds or less.   Let’s talk about being Hair and Makeup Ready for the Camera.

If you are getting ready to do a corporate film interview, representing your company, you will certainly want to look your best and be prepared.  If you don’t have the benefit of having a Professional Makeup Artist on set for your interview, you will want to take these tips into consideration.

Why is Makeup Necessary for the Corporate Film?

The camera and lights can sometimes wash out your skin tone.  Therefore Makeup is necessary to help you look your best, cover blemishes, take care of a shiny face, and accentuate your natural features.  In the olden days, the technology was fairly poor and the film running through the camera needed a lot of light to get a good exposure.  That’s why you see actors from the roaring twenties to almost be in white face.  Skip forward to today, and the need for makeup has certainly been reduced.  But even with the leading camera and lighting technology of today, sometimes you still need good makeup for that corporate video interview.

The makeup needs differ for the genders.  Often, men don’t need any makeup.  The most common uses are for shine spots on the head– when powder or foundation can make a huge difference.  For women, they often show up to the corporate office already wearing makeup– so it’s just being aware of the differences between street makeup and being ready for the camera.

makeup for the corporate filmSteps for Applying Makeup

  • Before applying your makeup, make sure your skin is clean and moisturized. Foundation goes on better with moisturized skin.
  • For Women – If possible, use a full coverage foundation, …remembering to blend all over, even along the chin line and below.  Don’t forget the neck as well.  You just want all of your face and neck area to have an even skin tone and color. Sometimes Men can benefit with a very light amount of foundation as well, just to even out any uneven areas, remembering to blend all over as well.
  • Using Blush will help add warmth to your face and applying contour or bronzers can help enhance your features, creating a more chiseled look.
  • Eye Shadow is used to help define your eyes…When choosing eye shadows, neutral shades are best for the camera.  Adding Mascara will frame your eyes and allows the camera to really see you.
  • For any makeup products you choose to use: It’s best to use matte shades for the camera.  Avoid using any light reflective shadows, blushers, bronzers or highlighters.  These tend to make the skin look oily or too shiny.
  • Men: Applying a lip balm on the lips will help keep your lips moist during the interview
  • And for women, lip balm also aids in the application of lip products.  You’ll want to use a matte lip liner to shape the mouth.  And finish the look with a creamy, neutral lip color.
  • And one of the most important products you will want is POWDER.  Both Men and Women will want to apply powder to keep the face from being shiny.  Even if you aren’t sweating from the lights on set, the natural oils in our skin can make you appear shiny on camera.  You’ll want to bring powder along for touch ups before and during the interview.

Don’t Forget About Your Hair

Even though it may look perfect when you leave the house, there are always those pesky fly aways that WILL REALLY BE noticed on camera.  Spray a light amount of hairspray and smooth down any fly aways with your hand.

It’s important to not overdo makeup.  You want to look as natural as possible for the corporate film.  Accentuate the features and cover any blemishes.  You’ll do great!

the keyman adam baldwin acting tips

Top 3 Acting Tips – Movie Director to Actors

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Acting Tips from a Movie Director

There are many acting tips from actors to actors.  Not much from directors to actors.  I have directed five feature films and have worked with hundreds of actors. (My first film “The Keyman” starring Adam Baldwin is available on iTunes and Amazon Prime).  Some of them famous, many of them local to the locations and cities we shot the film in.  But there are a couple of things I wish every actor knew on the set.  Things that could save me time and money in production.  Time and money allows me to spend more on areas I need it to tell the story.

Director’s Job

First of all, let me tell you what my job is as film director: Guardian of the Story.  Every decision I make should go through this filer– does it help or hurt to tell the story?  Unfortunately, we are all human and all have ego.  So I can look back and see some decisions made as director were not always for the benefit of the story.  I have to get ego out of the way and let the storytelling be the purpose.  Likewise, you the actor need to push ego out of the way so you can hit your purpose on the set.

Top 3 Acting Tipsthe keyman adam baldwin

What is the actors purpose?  Theatrical Truth.  Tip Number 1: Pursue theatrical truth in every aspect of your performance.  Doesn’t matter to me as the director if you get there by method or some other acting technique.  Just get there.  When I watch the monitor, do I really believe you are that person, reacting to that particular environment and situation?  Or do I see someone pretending to be that person?  That’s the difference for me.  Now as the director, I will do whatever I can to help you achieve theatrical truth.  But the faster/easier you get there, the better.

My second tip is: Know Your Lines.  It’s not enough to have them barely memorized.  The lines for the day need to be engrained– where you can say them without thinking about the lines.  When you can do that, you can think about all the other decisions you need to make as an actor.  If brain cells are having to try and recall the words, other cool decisions aren’t being made.  So when you get the sides the night before, memorize your lines.  While sitting in the makeup chair, memorize your lines.  While waiting between takes, memorize your lines.

The third tip today: Consistency in Performance.  This is a big one for actors who have not had a lot of movie experience.  What I mean by consistency is blocking, gestures, movement, etc.  It’s a world of difference when I’m directing an experienced movie actor– he or she will pick up the glass at the same time with the same hand in each take.  And in each new setup.  It’s a real pain in editing to find I can really take a shot I really like because the actor is doping something different than the master.  Many local day players end up on the cutting room floor– not for lack of acting chops, but because the continuity errors were just too great.

Keep Learning!

I might only have to do two or three takes with an experienced actor– because they know these acting tips.  But for inexperienced actors, I might have to take twice or thrice as many takes, just because of the technical aspects of the performance.  Learn these acting tips and keep getting better and we’ll see you on the set!

Top 5 Corporate Video Genres

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Here are the top five corporate video genresCommercial Studio Shoot in use today.  The important word is “today.”  It’s amazing how much the industry has changed in the last couple of decades.  Because new technologies result in new video uses and corporate video genres.  Decades ago, corporate video was fairly exclusive to training and advertising.  Consequently, tomorrow’s list might be different.

Top 5 Styles or Genres of Corporate Video Today

  1. Internet Marketing – Social media creates a whole new usage for corporate video.  Facebook, twitter and instagram have become important avenues for telling your corporate story.  Or highlighting a product or service, like this.
  2. Training/Education – Getting all the employees on the same page requires consistent training and education.  This is a key benefit of utilizing video in your learning department.  A video is going to say the same thing, the same way, every time.  And the words have been carefully chosen.  When a speaker is in front of the room lecturing, who knows what will be said this time over last time.
  3. Commercials – The television commercial spot is a key source for advertising the company product or service.  The commercial spot breaks down into three groups, based on geography.  Local, Regional and National.  This is because talent usage fees change dramatically on the geography.
  4. Corporate Communications – Internally, it’s important to let the employees know what’s going on and video is a key component of the median. Most commonly, video is a great tool for making in company announcements.  It is a perfect way to show and not just tell.
  5. Event Videos – Many companies and corporations spend a lot of time and resources  on company seminars, workshops, conferences and meetings.  Event video coverage records these meetings and become a treasure trove of corporate information to be used in training, orientation, education and morale building.

Corporate Video Genre Lengths

In today’s world, corporate video genres are short.  Yesteryear’s hour long training films are long forgotten.  Therefore, videos for today’s audience call for fast pace with short edits.  With YouTube and viral videos, people’s attention spans are much shorter than they were a few decades ago.  90 second videos have become the new norm.  A few years ago, that was two minutes.  Messages must be told in clear and concise ways.

Finally, for engaging content, videos are strongest when they fall into one or more of these three categories:

  1. Humorous
  2. Emotional (pulling on the heart strings)
  3. Sensational

Funny, heartfelt and “wow, can you believe what I just saw?” drive the video content of today.  In conclusion, when looking for the appropriate corporate video genre, consider these factors.  If we can help you here at SFilms with your corporate video needs, let us know.