August 2013 - S-Films

Dallas Video Production – Documentary Style Infomercials for your Business

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I had a potential client call me to ask about producing an infomercial for her company. In my mind, I was picturing a peppy pitchman, showing off a product to a live audience, in a 30 minute format, ready to broadcast. What she meant, was a short, 2 to 3 minute web video… an “informative commercial” or infomercial. With the advent of YouTube and Vimeo, anyone can broadcast their story quite easily. No need to buy airtime, just click and upload. In ever increasing amount, we are being called upon to create this new breed of “infomercial” — the short web video. The most common request is for a “documentary” style. Interviews supported by “B-Roll.” But as marketing directors try to differentiate themselves, we do some more creative video and film formats. The “narrative” is like a mini-movie or feature film. It has actors and a plot. It might be funny or emotional, with the goal to get people to forward the link. This style has also worked extremely well for training– with the audience…

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Is your Dallas video production company not delivering top notch service?

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I’ve been surprised lately to find out that our new clients left their old video production company because of a lack of service, or more often, just bad service. After all, the corporate video production industry is a service industry. Our two greatest strengths are our ability to value add (bring to the table a lot of extras the clients weren’t expecting that add to the production value and efficiency of telling the story), and, as one client put it, we’re just nice guys. I believe life’s too short to engage in massive egos and work with people that are incredibly unhappy. So as we pull our team together, we look for those who approach difficult tasks with a positive attitude. Over a dinner meeting one time with a new client, our point of contact brainstormed an idea for the upcoming video. I mentioned a couple ways we could do it and even improve on it. The client turned and said something to the agency rep and I asked what’s up. The agency rep then…

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Serendipitous Films is in the Air! -Playing in the skies with aerial photography and video production

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Dallas / Fort Worth Aerial Photography & Aerial Video Production Services The 8 rotor helicopter can handle cameras up to 18 pounds, which makes it great for anything from a GoPro to DSLR’s to even a Red Epic. RC Helicopters and small high quality cameras have opened giant doors for getting shots that before only very expensive cranes could do. The advantage is that in the past, for aerials, you had to rent a real helicopter with an expensive gyro mount, that could cost well over $1000/hour and most of the time more expensive than that. And the manned helicopters usually can’t fly under 500 feet for safety considerations. The remote controlled helicopters are able to get those aerial shots in the sweet zone– 60 to 200 feet, where the dramatic sweeps make much more impact. In this YouTube video, focusing on the demolition of an interior bridge, you can get the classic high and wide aerial shot… but as you see, you can take an RC copter under the overpass and get dramatic shots,…

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