November 2013 - S-Films

Video Production Styles Close Ups to Time Lapse

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The key to powerful, effective corporate video productions is the ability to produce with different styles. When I worked for a video production house in Dallas in the 90’s, a client of mine would always tell me faces, faces, faces. We were doing sales motivational videos for people selling insurance. I had tried to put some fancy transitions in, and the note back was to get rid of the “color bars” at that transition point and to put in more faces, faces, faces. So as we shot for our insurance client, we adjusted to shoot close ups of the people. These sales people were not interested in cool effects, and brilliant cinematography– they wanted to see themselves up on the big screen. As we’ve shot some scope-of-project pieces for a construction client, the opposite has held true– the notes come back– lose the worker at 2:06 and put in more wider, dramatic shots of the project. So instead of going with our long lenses, we’re putting on the 11-17mm and also setting up lots of…

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Video Production Services for Construction Companies and Industrial Projects

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Construction companies in the Dallas Fort Worth area are utilizing the powerful tool of video more often these days.  A video can demonstrate the abilities of a construction company when still pictures and plans fail.  We have been called upon often to film large construction jobs, important tools and equipment, and ongoing operations. If a picture is worth a thousand words, remember, there’s 24 of those every second in a video.  And what we’re finding is that construction takes a special skill set to properly photograph and cover with video.  Some of our clients have started a large multi-year job and call us in halfway through, relying on video shot by the contractor or the guy in the sales office.  They immediately notice a difference when they see our videos and often express to us, that they wish they had brought us in sooner. We use a lot of special photography to cover construction and earth-moving jobs and tools.  Being able to put cameras in hard to reach places, with special mounts is critical.  Maybe…

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