January 2014 - S-Films

Time lapse photography and video techniques using DSLR’s

By | Tips/Techniques, Video Production | No Comments

As we’ve been brought on to shoot a lot of different construction and industrial projects that are large in scope, we’ve had the opportunity to really dive into shooting time lapse. Timelapse photography is the use of cameras to take a series of “stills” that when played back at 24 frames or 30 frames a second, creates a “fast-forward” video effect.  Because they are only stills, not officially video, just about any camera can be used for timelapse.  And with the quality increase in cameras, the stills are usually a much higher quality than if it was shot at video.  It’s really a matter of math:  A high def video picture size might be 1920 by 1080 pixels or lines.  A still might be 5000 by 3000.  So you can shoot wide and zoom in potentially without any quality loss. Our Time lapse Process We shoot our time lapse scenes with DSLR’s like the Canon 5D mark 3 and the Canon 7D, T3i, etc.  We’ll use GoPro’s for time lapse and we’ve also used iPads…

Read More

The Power of a Viral Video Campaign

By | Video Production | No Comments

Today, businesses and corporations are seeing the power that comes from a viral video campaign.  With sometimes minimal financial effort, companies can reach millions without spending millions.  There’s only one problem– a successful viral campaign can’t really be guaranteed.  You can spend the money and inflate the numbers somewhat, but at the end of the day, successful viral videos can be categorized into three styles and have one thing in common– compelling content. Let’s define “compelling” in today’s computer age.  In a viral video campaign, the word means that a user readily and eagerly clicks the “play” button and more importantly, then clicks the “share” button.  This is what “compelling” means.  The audience is compelled to watch and share.  So for companies that feel it imperative to take a company powerpoint and turn it into a viral campaign often miss the mark.  Some of the best corporate viral videos only mention the company in the last five seconds.  JC Penney’s Beware The Doghouse, Pantene’s Violin story are classic examples of videos that only hit the…

Read More

A more personal approach to corporate video production

By | Uncategorized | No Comments

A lot of corporate video companies have a “corporate” approach that may come across as too scripted or even fake at times. S-Films focuses on ensuring your company’s image looks professional while also allowing the personality of the individuals in the video to shine. Whether you need training videos, infomercials, or other type of video in a professional environment we have the expertise and team to make it happen. While we help you craft a good script we also do encourage the freedom of fresh ideas and spontaneous thoughts. Corporate video production doesn’t need to be cold or boring or scripted all the time. We can help your company produce a creative and fun video that highlights each person’s individuality and aspects of their personality that people can remember and connect with. We can also help you find local talent if the people in your staff dont feel confident to be in front of the camera. We encourage using real staff and real customer experiences to make the stories credible and share worthy. People follow…

Read More