April 2014 - S-Films

Two Tips for Stellar Results Through Video Marketing

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Video Marketing is no longer an option Over the past several years, consumers have become more and more inclined to watch videos online and as a result, video marketing has become both an effective and popular way of marketing to consumers. Many companies are finding that video marketing is no longer an option for them, rather it is an essential marketing tool that customers expect them to use; if you’re just beginning with video marketing, here are a few quick tips to help you reach out to your market with more effective communication and a higher possibility for success. Use powerful hooks to attract and retain your audience  The titles you use, as well as the first bit of copy in your video or sales letter are called ‘hooks.” Hooks should be specifically designed to entice potential clients into obtaining further information on your product or service based on how well you draw them into watching your video. One of the most difficult challenges facing marketers today, particularly on the internet, is the fact that there…

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The art and science of creating engaging storytelling videos

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Storytelling videos evoke emotion and encourage engagement Video content is quickly becoming one of the most popular new ways to market products and brands online. There are many companies that are jumping onto this bandwagon and producing advertising and marketing content that showcases and demonstrates some of the products that they have available in their inventory. However, some of the most popular and engaging videos that have had success on platforms like YouTube, Vimeo and other video sharing platforms involve the use of detailed storytelling to generate interest and evoke emotion. Make it more likely to remember your message Storytelling in video content is one of the best ways that you can create a memorable experience for the user. When you create a memorable experience that’s engaging and that actually connects with someone who is watching your video, this increases the likelihood that they will share or pass along your content to others. It’s extremely easy to share videos across the Internet and across social networks. In some cases sharing of video that we enjoy…

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