June 2017 - S-Films

Corporate Event Video and Filming Types

By | Corporate Video Production, Video Production | No Comments

In the video industry, there are several substantially different event video types.  Today, we’re going to talk about the Corporate Event Video coverage and what various styles come with that.  Many people will search the internet for a video event production company.  But they might be thinking of covering their child’s birthday, a wedding, or a family reunion.  This article today will discuss the corporate event– the conference, seminar, corporate party, or meeting. Video Coverage of the Corporate Event Video production services for events can vary.  The first service is Event Coverage.  This is where we place a camera or several cameras, to record the event, which for corporate clients usually involves speaking from a stage.  Occasionally, it might be an event out on location where a demonstration is taking place.  We will usually provide a camera with long lenses from the back or side of the room.  Then we patch into the house sound to record quality audio.  Normally, our lighting is not needed.  It’s provided by the event location, or by a lighting company…

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Commercial Studio Shoot

National Commercial Shoot- The Quick Turnaround

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

Sometimes, your client needs a quick turnaround on a commercial shoot.  How can you plan and prepare for a tight deadline?  In today’s blog, we go through some tips, tricks and techniques to successfully deliver a national spot in a week or less.  And how do you deliver on such a tight turnaround while maintaining quality and effectiveness?  The number one key to turning around a video production in a short time is Decisiveness.  You won’t have the luxury of time to go back and forth.  And even though we are a Dallas based production company, our commercial shoots take us all around the company. The Normal National Spot For a normal national spot, it can take months.  Usually, the creatives (at our production house, the agency, the client) get together and come up with concepts.  Then maybe storyboards (whether handdrawn or mocked up from stock pictures) are created.  A script is created.  Then the production company lines up the location or studio.  Casting is done– first auditions, then maybe callbacks if necessary, and final…

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The Explainer Infographic Animated Video

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

What is an Explainer Video? The Explainer Video has it’s root in cell animation going back decades– before the use of computers.  Educational films, both for schools and industry would be an animated, cell by cell, to demonstrate the subject.  Once computers became available, animation migrated over to that platform.  Today, computer generated graphics is the basis for an Explainer Video.   So what is the Explainer Video?  An Explainer Video is a short 2D animation that demonstrates your product or service on top of a voice over with sound and music.  The style can be cartoonish or text driven, and can be very simple or complex depending on what you need and how much time it takes the animators to do it. How Do You Make an Explainer Video? Script – The first step in an Explainer Video is to write the script.  It is the blueprint for the construction of the video.   Voice Over (if needed) – Then the script is voiced.  Sometimes, an Explainer Video will not have voice over, but instead…

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building corporate video library

The Importance of Building the Corporate Video Library

By | Corporate Video Production | No Comments

Lots of Shooting = Corporate Video Library There’s power in having a lot of footage to pull from when creating the corporate video.  So let’s talk about how to build a library of footage and videos.  When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video.  When we shoot, we don’t ever delete anything.  That footage goes onto harddrives and those harddrives are backed up to tapes. The Corporate Office Needs a Video Then you have a short conference that needs recording.  After that, the CEO wants to send a video message out to the corporate employees.  And there’s that new office renovation that could use a timelapse.   Oh and the corporate headquarters needs a drone shot.  All that footage starts to build up.  Your corporate video library. Then, one day you decide you need a quick internal video on your company culture.  You send us a script (or you have us write one) or voice over and we pull from…

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the keyman adam baldwin

First Time Filmmaker – Lessons Learned

By | Corporate Video Production, Tips/Techniques | No Comments

Making the Feature Film “The Keyman” It’s been 17 years.  20 if you count the birth of the script—which was in the summer of 1997.  I worked in corporate and commercial videography and always dreamed of being a filmmaker.  The idea for the movie “The Keyman”  came to me in the parking lot of a grocery store.  It was a huge “what if” question to something that had just happened to me.  We shot the film in September of 2000, and released it in 2002. After my first film “The Keyman” (now available on iTunes and Amazon Prime) , I went on to direct four more movies over the next decade.  But the first film is usually special and it was no different for me.  Here are some of the biggest things I learned. First Time Filmmaker Needs to Hire Seasoned Department Heads No matter how good you are, it’s critical to surround yourself with people who have done this before and are skilled.  As a first time director, you will make lots of first…

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drones corporate video

The 3 Levels of Drone Quality in Corporate Video Production

By | Corporate Video Production | No Comments

Drones taking Corporate Video by Storm Drones hit corporate video by storm over five years ago.  They were a video production tool that offered a fresh and different view.  And they were cool.  Until they flew into the client’s car or that building.  And looking back five years ago, there were two levels of drones– the consumer level (DJI had just introduced the original phantom) and the professional level (custom built kits, some with eight blades that could carry the big cinema cameras). The Hurdles in the Sky Back then, there were many hurdles to using drones in corporate video.  First and foremost was legality.   The airspace in the US is regulated by the FAA, and to accept any money for use of an aircraft in the FAA’s airspace, you had to have a commercial pilots license.  This could take years and upwards $60K to obtain.  And with the sudden proliferation of all these consumer (or call them hobby) drones, most videographers said screw it, and took to the skies. The FAA was behind…

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