August 2017 - S-Films

Shooting Video at Tradeshows

By | Corporate Video Production, Tips/Techniques, Uncategorized, Video Production | No Comments

Video Tradeshows One of the calls we get a lot, is to see if we can shoot video at tradeshows.  Because companies and corporations drop a serious investment in tradeshows.  The cost of attending, with travel. The exhibitor fees.  And the booth construction.  With all this investment, businesses want to make sure the marketing pays off.  And that’s the bottom line: Sales. So video at the tradeshow extends the reach of that investment.  Whether video is used to grab the attention of potential customers walking by or used as a broadcaster on social media, video at the tradeshow can magnify the marketing and multiply the results. Tradeshow Video’s 4 Components Usually this has four components: Pre-shot and edited content to be displayed at tradeshow Video coverage of the tradeshow, both the booth and the tradeshow itself Interviews and testimonials with clients attending Onsite editing for immediately use for social media or at the event itself Pre-Event Videos You have those huge monitors.  You want people walking by to be drawn in to your booth.  Engaging videos…

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Dallas Area Can Help Houston

By | Corporate Video Production, Tips/Techniques, Uncategorized, Video Production | No Comments

Here in the DFW area, many of us have friends, family, clients, loved ones in the Houston and South Texas area.  While it’s good to donate to national organizations, I like to see help at the local level… where the rubber meets the road.  If you live here in DFW, one of our partners Encore Live, is actively taking steps to help.   Here’s what they write: Encore Live will be headed to Houston later this week to help with the cleanup from #Harvey – we will be taking donated goods to various Houston based charities seeking help. If you have supplies listed below you would like to donate, please drop them by our office at 1635 Rogers Road Fort Worth, Texas 76107 between now and Wednesday at the close of business. The supplies they list include: • Canned goods • Non-perishable food • Water • All-purpose cleaning supplies • Gloves • Towels • Batteries • Industrial strength trash bags & cans • Diapers & wipes • Baby food & formula • Toiletries • Ziplock bags • Pet…

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The Corporate Video Documentary

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

The Corporate Video Documentary There are many different styles to use when crafting a corporate video.  Some might be news-style– a “reporter” or spokesperson talking directly to camera.  Others might be conceptual– recreating scenes out in the sales environment or such.  But out of all the video styles in use in corporate America, the documentary is probably the most common.  The Documentary Style This is the video that is interview driven, what people call talking heads.  Some might view this style as boring or flat.  But it all depends on how you approach it. The talking head, documentary-style video can be highly effective.  There’s a reason it’s the most common style of corporate video out there. The Power of BRoll To make it more engaging, the key is to cover the interviews with footage about what they’re talking about.  This is called “B Roll”—the “A Roll” is their interview talking head.  BRoll goes over that.  It’s an old news term and you’ll hear us use the term.  For example, if I was on screen right…

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Aerial Video- Drones, Helicopters and Airplanes

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

We are often asked by our clients for aerial video.  And with the latest technologies for drones, this has made aerial photography much more accessible and led to higher production values.  But what are the different methods for aerial video? Helicopters and Airplanes Today, it’s easy to point at the drone.  But an important tool in the aerial arsenal, is the helicopter or fixed wing platform.  For many years, this was the only way to get the aerial shot.  And when you shoot from a helicopter or airplane, there are several different methods.  At the top of the production value is the remote controlled, enclosed gimbal camera.  This is inside a housing hanging off the helicopter (or airplane).  Some of these camera platforms easily run $200,000 to $400,000.  That’s the camera, gimbal and housing– not the helicopter or airplane. A pilot is needed to fly the helicopter and a camera operate works the camera remotely.  This video was done by us with such a setup: For the budget minded– an operator can shoot out the…

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Why Video Tape a Corporate Conference?

By | Corporate Video Production, Live Event, Tips/Techniques, Video Production | No Comments

Corporate Conference Video All the sales people from all around the country are gathering at a hotel in the big city.  An agenda is set– you’re going to hear from the president and CEO.  VP of Sales.  The marketing team might present their plan for the new fiscal year.  A motivational keynote speaker inspires the troops.  The national team goes into the city for a dinner cruise on the river.  And the top producers in the company get awarded. Your Story Why are they gathered?  To hear your STORY.  The company STORY.  And if you don’t tell the story, someone else will.  Your competitors.  Or your colleagues.  Or someone who doesn’t tell your story accurately.  Your story your way. Your STORY can live longer than the moment it was told by using video.  You spend all this time, resources and money on telling your story at this conference.  Make it last.  Put it on video.  Let your story be told over and over. By incorporating video at your corporate conference, you bring sustainability, motivation, and excitement to…

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Top 4 Tips for Freelancers in Video Production

By | Corporate Video Production, For the Crew, Tips/Techniques, Video Production | No Comments

The Top 4 things every Freelancer needs to know about Video Production History of the Freelancer The word freelancer comes from medieval times– when a fiefdom needed an extra lance or two for the defense of their city or for the attack on someone else’s city, the would hire an extra knight or two to bring their sword and lance along.  A “free lancer” did not belong to anyone or any fiefdom.  Today, a freelancer is usually not employed, but works job to job, gig to gig.  And they usually make more money for working less days than someone employed. And it’s easy to start a freelancing career in corporate video.  You can begin at the entry level– a production assistant.  And this goes all the way up to directors and producers.  How you set yourself apart will determine how often you get called and what rate you’ll get paid. Corporate Video Freelancer Tips When you start working as a freelancer in video production, it’s a great opportunity to work for several companies and hopefully…

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