October 2017 - S-Films

Is Thumbtack Any Good?

By | Reviews, Tips/Techniques, Uncategorized, Video Production | No Comments

The Beginning of Thumbtack SFilms was one of the first companies on Thumbtack.  I remember this new startup listings/lead service app that looked interesting.  I signed us up as a vendor.  But as I looked at it, it seemed more focused on B2C– plumbers, electricians and such.  Even though we had an account, I never really used it. Then one day I was talking to another video professional in a different city and he told me he was getting a lot of leads through thumbtack.  I was puzzled– the only leads I seem to ever see were for people wanting a music video for $250.  He said that while yes, the majority of the bids were micro budget, by getting his foot in the door, he was able to find some good customers.  Okay, I decided, I’ll have to take a closer look. Updating Our Profile So I dived in.  I updated my business profile.  Worked on getting a review from an existing customer.  Set up the different industries and notification levels.  And I started…

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What is the Best Length for Your Marketing Video?

By | Corporate Video Production, Info, Video Production | No Comments

What’s the Best Length for a Web & Social Media Marketing Video? “How long should my marketing video be?” Clients ask this a lot.  Some think their marketing video needs to be in the “ten to fifteen” minute range.  Others say five minutes.  A few think less than sixty seconds.  Typically, companies that are just getting into making marketing videos tend to think too long.  But what is the answer? Less is more? A good, general rule to follow is “the shorter the video, the better.” The quicker you can get to the core message of your video, the easier it is for your audience to digest and understand. For example: two minutes is a great place to start.  But before we enter that two minute dictate into our rulebook, there are variables, rules and types of marketing videos that bring exception to the two minute drill. Types of Marketing Videos The first decision that must be made is what kind of marketing video is needed. Are we talking commercial spots that could play just…

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The Technique for Slating on a Corporate Video Production

By | Corporate Video Production, For the Crew, Tips/Techniques, Video Production | No Comments

Today, our guest instructor is Alicia Pascual who provides tips and techniques for the proper way to slate.  For many that are trying to break in to filmmaking, especially in the camera department, this is must-have information.  Your first job on the set could very well be slating. It’s broken into two parts below.  Enjoy!  For more info from the SFilms165 lessons, click here.

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What to Wear on Camera

By | Corporate Video Production, Important Info for Your Corporate Video, Tips/Techniques | No Comments

What to Wear on Camera for your Corporate Video So you’re going to be on camera for your company’s video.  Most of the time an employee is on camera for their employer, it’s for an interview.  There are some simple guidelines to follow to make sure you know what to wear on camera.  If this is your first time to go on camera, check out this article.  To hear Kara talk about Hair and Makeup, click here. First, here’s what you can expect for the interview– the crew will come in and setup the lighting, camera and sound.  They might put a lavelier microphone on you, which might be as simple as just clipping it on, or it might be hidden under your clothing by a sound professional.  Setup will probably take longer than your actual interview. Clothing Style If you’re going on camera for your company, the style of clothing can be varied.  Most of the time, what you wear to the office is a good starting point.  For many, that’s business or business…

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Using Hedge for File Management

By | Corporate Video Production, For the Crew, Info, Tips/Techniques, Video Production | No Comments

Hedge Software for File Management Hedge is a great tool for video production file management.  The biggest advantage is that the file transfer from your card to the harddrive is faster through Hedge versus file manager.  Because Hedge bypasses the bus on your computer.  It also is able to verify the transfer, whereas File Manager doesn’t do that. This short blog is to show you how to use the software.  For learning about file management, visit our other instructionals: The File Management Intro File Management for Small Crews File Management for Large Crews Step 1 To begin, open Hedge.  You will have the Connected Discs window, which shows you which hard drives you have connected.  Make sure your primary and secondary harddrives are connected and show up in the center.  Then connect the card you want to transfer.  It will show up in this window as well. Step 2 When the card shows up, drag it over to the left, the Sources column.  Then drag your primary harddrive over to the right, the Destinations column. …

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