Corporate Conference Video All the sales people from all around the country are gathering at a hotel in the big city. An agenda is set– you’re going to hear from the president and CEO. VP of Sales. The marketing team might present their plan for the new fiscal year. A motivational keynote speaker inspires the troops. The national team goes into the city for a dinner cruise on the river. And the top producers in the company get awarded. Your Story Why are they gathered? To hear your STORY. The company STORY. And if you don’t tell the story, someone else will. Your competitors. Or your colleagues. Or someone who doesn’t tell your story accurately. Your story your way. Your STORY can live longer than the moment it was told by using video. You spend all this time, resources and money on…
We’ve just come off of our client’s annual convention, held at a large hotel in the Washington DC area. Over the five days of the convention, we shot a lot of video, recorded the speakers in multi-cam, and did on-site editing to play back video as it was happening nearly live. But one thing we did was started months before. And that was creating video “packages” for playback during the conference. The term “package” comes from the broadcast world and refers to pre-produced video stories usually used in live event to highlight an upcoming act, highlight what was happening backstage or what transpired earlier. You see this a lot in the live portions of performance shows like American Idol or America’s Got Talent. You’ve seen them a hundred times– the video of the artist explaining why they chose this song,…