The art and science of creating engaging storytelling videos

By April 10, 2014No Comments


Storytelling videos evoke emotion and encourage engagement

Video content is quickly becoming one of the most popular new ways to market products and brands online. There are many companies that are jumping onto this bandwagon and producing advertising and marketing content that showcases and demonstrates some of the products that they have available in their inventory. However, some of the most popular and engaging videos that have had success on platforms like YouTube, Vimeo and other video sharing platforms involve the use of detailed storytelling to generate interest and evoke emotion.

Make it more likely to remember your message

Storytelling in video content is one of the best ways that you can create a memorable experience for the user. When you create a memorable experience that’s engaging and that actually connects with someone who is watching your video, this increases the likelihood that they will share or pass along your content to others. It’s extremely easy to share videos across the Internet and across social networks. In some cases sharing of video that we enjoy could be as easy as sharing a link across social media or even just pushing one button to share that content on a different page. This is why there needs to be a focus on storytelling and quality content creation when it comes to video production.

You can rely on our quality equipment and expertise

Professionalism is another aspect of video production that needs to be done correctly in order to create engagement online. In order to really wow an audience and provide them with something that they will want to learn more about, it’s important to use professional quality equipment and expertise to create a video that you can be proud of as a company or individual. Not everyone has the expertise and background to do proper video editing, filming, story boarding or script writing. We all may have vision or an idea on the type of content that we want to produce, but we might not have the technical background to really let this idea come to life. This is where the help of an expert video production company can help to create quality video content for online use. Here at S-Films we can work with you to see your vision come to life and in a professional quality format that is bound to wow your audience.

By combining a story that reflects your brand or idea with professional quality equipment and expert skills we can create a video that’s engaging and entertaining for your audience. Contact us for information about our commercial / industrial or time lapse video productions services.