Break Through The Clutter With A Specific Target Market
A big drawback to the myriad information available on the Internet these days is that the majority of markets are saturated to the point where the competition is so high it’s difficult to break in unless your marketing very clearly stands apart. This is why we recommend the use of video, and more specifically videos that target a very specific niche or target market.
While one solution that is always crucial in any type of marketing is to develop unique and creative content, another way to get around the crush of marketers out there is to find a little-known yet high-demand niche and cater to it.
Don’t limit your marketing, raise the bar
Often when marketers hear the word ‘niche’ they get a bit antsy; indeed, a ‘niche’ is often comprised of a small, specifically targeted demographic and new marketers often seeing themselves as ‘limiting’ their marketing by not focusing on the general market.
The advantages of a niche, however, are that while the target audience is normally much smaller, the demand is far higher as any profitable niche is one in which consumers who can’t find effective service elsewhere are making their demands.
A real estate example of this
For example if you sell homes and are in the real estate market, try to focus on a particular area or type of person. Selling homes is not specific. On the other hand if you specialize in finding comfortable homes for people who are looking to retire in the Garland area, you have a niche. You can also do another video of finding homes for affluent single moms in the Richardson area. And on and on.
This principle can be attached to other industries such as home insurance, selling products, or services. Make it clear who you are selling to and know their pain points and their language. Don’t keep it too general, make the message hit home and they are much more likely to take action.A further advantage of finding an effective niche is that competition is relatively low, in fact the lower the competition the better your chances of being successful.
Focus on a specific audience for better results
So while there are a variety of things to consider when making your video marketing a success, focusing on reaching a specific audience will go a long way toward ensuring that you reach your buyers effectively and convince them to take a look at what you have to say; video marketing is an enormous segment of the marketing profession these days and it can be a wonderful way to sell products as long as you understand the nuts and bolts of reaching consumers.