Hiring media production houses in Dallas for your business can be a considerable investment. But it’s not enough to simply invest—you need to invest smartly to have a successful marketing or training campaign. Choosing a production company can be risky — you pay (at least some) before for the video is delivered. When hiring a media production house for the first time, it can be a leap of faith.

To make the process less stressful here are a few tips to find a media production house that will create videos that will help your business grow:

  1. Make Sure the Demo Reel is Real

Most of the media production houses in Dallas feature a demo reel on their company’s website. Generally, it is just a minute or two long compilations of clips from different past projects that is set to captivating music. The aim of the demo reel is to prove that it is an established company, with established production value, and has a strong existing client base. The demo reel is a collection of the best shots from the best videos—so while you might see some really cool things, you’re not seeing everything, so keep that in mind. But the Demo Reel is the place to start.  If you don’t like what you see there, move on.

  1. Check the Recent Projects

Most media production houses update their website only once in three or four months (and some, once in three or four years). If they don’t have recent work on display, you can also check out their social media pages. Some companies will keep those updated more often than the website. By having a look at the latest projects will give you a precise representation of the existing talent, equipment, and tools used to make the videos.

  1. Get Several Estimates

To ensure that you get a good feel for the reel price of your media project, get several estimates. Sure, it is time consuming to go through the process of bidding with several media houses but totally worth it in the end, as you will find that the prices can vary wildly.  Choose the company whose price and quality of the past projects impress you. The company that looks like the best should only be trusted with the task of producing the videos, after all, it concerns your business image.  In our experience, you will probably find a company with maybe not the best demo reel, who comes in far lower than all the others.  This is usually an indicator that the level or quality and professionalism isn’t at the same level as some of the others.  And, you’ll sometimes find a large company with an estimate that hits the ceiling and keeps going.  Their quality might be top notch, but you are probably paying a lot to “feed the beast”—their huge overhead.  There’s a sweet spot of medium sized companies, that don’t carry a lot of overhead, but have two, three or four talented individuals, and that’s where the value is.  They won’t be the cheapest, but they won’t usually be the most expensive, but they can rock your media project.

  1. You Get What You Pay For

Irrespective of your budget, you will surely find one or two companies that will be ready to work in the given budget. But think before you hire students who do production in their dorm rooms or hiring a company that is relatively new and just want to do your project to add to the portfolio. The quality of the video will not be the same as experienced and professional media production houses in Dallas. These companies have the tools, personnel, and experience to deliver a sizzling video.

The key to finding the best media production houses in Dallas is to do a little legwork to ensure that the end product is what you envisioned. Only a unique and well thought out video helps you garner the results expected.