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corporate video dallas Archives - Page 2 of 4 - S-Films

History of the Camera Part 2

By For the Crew, Uncategorized

History of the Camera Part 2 For part 1, click here.  The importance of this information is in giving you, the new camera production person, background into why things are the way that they are.  We discussed progressive film rate and interlace film rate in part 1. The 1990’s The call was out for quality.  For decades, the television signals and standards stayed exactly the same.  But technology was starting to improve and though the television industry resisted change, eventually it to caved.  Why did they resist?  They have millions of dollars invested in equipment.  You change to HD and all that expensive gear would become garage sale material. But eventually, the call for quality started to overcome the call for everything to stay the same.  Everyone agreed it would be called “High Definition” or HD, compared to Standard Definition…

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History of the Camera, Part 1

By Corporate Video Production, For the Crew, Tips/Techniques, Video Production

Intro to the Camera For incoming interns and new students of corporate film and video, we cover the basics of the camera and answer questions such as “what is progressive scanning?” and “what’s the difference between component and composite video?” and more. Brief History of the Camera Cameras were created in the 19th Century by utilizing glass to focus light onto a chemically treated surface.  As technology improved, glass got better and the chemically treated surfaces were improved.  By the early 20th Century, the cameras had become somewhat standardized.    Then motion picture cameras came along.  Same principle- but instead of taking one frame or picture, now a motor was created to speed the chemically treated surface (film) through the housing to enable taking many pictures each second.  This started by hand cranking the film through (resulting in variable speed– notice…

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Shooting Video at Tradeshows

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

Video Tradeshows One of the calls we get a lot, is to see if we can shoot video at tradeshows.  Because companies and corporations drop a serious investment in tradeshows.  The cost of attending, with travel. The exhibitor fees.  And the booth construction.  With all this investment, businesses want to make sure the marketing pays off.  And that’s the bottom line: Sales. So video at the tradeshow extends the reach of that investment.  Whether video is used to grab the attention of potential customers walking by or used as a broadcaster on social media, video at the tradeshow can magnify the marketing and multiply the results. Tradeshow Video’s 4 Components Usually this has four components: Pre-shot and edited content to be displayed at tradeshow Video coverage of the tradeshow, both the booth and the tradeshow itself Interviews and testimonials with clients…

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The Corporate Video Documentary

By Corporate Video Production, Tips/Techniques, Video Production

The Corporate Video Documentary There are many different styles to use when crafting a corporate video.  Some might be news-style– a “reporter” or spokesperson talking directly to camera.  Others might be conceptual– recreating scenes out in the sales environment or such.  But out of all the video styles in use in corporate America, the documentary is probably the most common.  The Documentary Style This is the video that is interview driven, what people call talking heads.  Some might view this style as boring or flat.  But it all depends on how you approach it. The talking head, documentary-style video can be highly effective.  There’s a reason it’s the most common style of corporate video out there. The Power of BRoll To make it more engaging, the key is to cover the interviews with footage about what they’re talking about.  This…

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Hot Corporate Filming

By Uncategorized

Corporate filming in the summer!  And down here in Dallas, Texas, that means things are heating up this time of year.  For the corporate film set, this can have some major impact.  So in today’s blog, let’s talk about temperature and it’s effect on shooting industrial and corporate video. Hot Corporate Filming When shooting in a hot environment (July in Texas certainly qualifies), you can expect production to slow down.  If you’re shooting indoors, it’s not as big a deal.  But if you’re shoot is taking place outdoors, this can lead to a huge time delay.  With the heat, the crew starts to move slower.  People need more breaks.  When you schedule the shoot, make sure you allow for these delays. Logistically, try to avoid parking the base camp in unprotected hot areas.  Look for shade and areas that people can take…

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Top 5 Corporate Video Genres

By Uncategorized

Here are the top five corporate video genres in use today.  The important word is “today.”  It’s amazing how much the industry has changed in the last couple of decades.  Because new technologies result in new video uses and corporate video genres.  Decades ago, corporate video was fairly exclusive to training and advertising.  Consequently, tomorrow’s list might be different. Top 5 Styles or Genres of Corporate Video Today Internet Marketing – Social media creates a whole new usage for corporate video.  Facebook, twitter and instagram have become important avenues for telling your corporate story.  Or highlighting a product or service, like this. Training/Education – Getting all the employees on the same page requires consistent training and education.  This is a key benefit of utilizing video in your learning department.  A video is going to say the same thing, the same way, every time….

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TelePrompTer Prompter Use for Corporate Video

By Corporate Video Production, Tips/Techniques, Video Production

How to use a Teleprompter (or prompter) for Corporate Video While shooting a corporate video, it might become necessary to use a teleprompter (often shortened to just “prompter”).  And today, prompter use is much easier and more available than it was twenty or thirty years ago.  The first prompter was built in 1950 and trademarked into the TelePrompTer company.  The use of the word became so common, the trademark became genericized.  When I first started in the industry in the late 80’s, the first prompter I used had a paper roll that we printed onto and was magnified up with something akin to an overhead projector. The principle of the prompter is to angle a coated piece of glass in front of the camera lens that will reflect on one side and not on the other.  This special glass gives…

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Corporate Event Video and Filming Types

By Corporate Video Production, Video Production

In the video industry, there are several substantially different event video types.  Today, we’re going to talk about the Corporate Event Video coverage and what various styles come with that.  Many people will search the internet for a video event production company.  But they might be thinking of covering their child’s birthday, a wedding, or a family reunion.  This article today will discuss the corporate event– the conference, seminar, corporate party, or meeting. Video Coverage of the Corporate Event Video production services for events can vary.  The first service is Event Coverage.  This is where we place a camera or several cameras, to record the event, which for corporate clients usually involves speaking from a stage.  Occasionally, it might be an event out on location where a demonstration is taking place.  We will usually provide a camera with long lenses from…

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Commercial Studio Shoot

National Commercial Shoot- The Quick Turnaround

By Corporate Video Production, Tips/Techniques, Video Production

Sometimes, your client needs a quick turnaround on a commercial shoot.  How can you plan and prepare for a tight deadline?  In today’s blog, we go through some tips, tricks and techniques to successfully deliver a national spot in a week or less.  And how do you deliver on such a tight turnaround while maintaining quality and effectiveness?  The number one key to turning around a video production in a short time is Decisiveness.  You won’t have the luxury of time to go back and forth.  And even though we are a Dallas based production company, our commercial shoots take us all around the company. The Normal National Spot For a normal national spot, it can take months.  Usually, the creatives (at our production house, the agency, the client) get together and come up with concepts.  Then maybe storyboards (whether…

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The Explainer Infographic Animated Video

By Corporate Video Production, Tips/Techniques, Video Production

What is an Explainer Video? The Explainer Video has it’s root in cell animation going back decades– before the use of computers.  Educational films, both for schools and industry would be an animated, cell by cell, to demonstrate the subject.  Once computers became available, animation migrated over to that platform.  Today, computer generated graphics is the basis for an Explainer Video.   So what is the Explainer Video?  An Explainer Video is a short 2D animation that demonstrates your product or service on top of a voice over with sound and music.  The style can be cartoonish or text driven, and can be very simple or complex depending on what you need and how much time it takes the animators to do it. How Do You Make an Explainer Video? Script – The first step in an Explainer Video is to…

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