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corporate video production Archives - S-Films

Hot Corporate Filming

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Corporate filming in the summer!  And down here in Dallas, Texas, that means things are heating up this time of year.  For the corporate film set, this can have some major impact.  So in today’s blog, let’s talk about temperature and it’s effect on shooting industrial and corporate video. Hot Corporate Filming When shooting in a hot environment (July in Texas certainly qualifies), you can expect production to slow down.  If you’re shooting indoors, it’s not as big a deal.  But if you’re shoot is taking place outdoors, this can lead to a huge time delay.  With the heat, the crew starts to move slower.  People need more breaks.  When you schedule the shoot, make sure you allow for these delays. Logistically, try to avoid parking the base camp in unprotected hot areas.  Look for shade and areas that people can take…

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The Corporate Video Spokesperson

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The Corporate Video Spokesperson In corporate video, sometimes it’s beneficial to have a person talk directly to the audience.  They look right at the lens to tell the story.  This is called being a corporate video spokesperson.  In today’s article, we talk about the skills necessary for a spokesperson on camera for your corporate video.  In decades past, most people were unaccustomed to performing in front of the camera, looking directly at the camera.  But thanks to today’s selfie culture, there’s quite a few budding “spokespeople” at every company. The Non-Professional and the Professional Actor However, this article is not limited to just non-professional actors (company employees).  The professional actor can benefit from a review of proper tips and techniques of being a spokesperson.  The non-professional actor is one defined as working for the company, has not had acting lessons,…

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Video Production – What are Apple Boxes?

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Video Production Apple Boxes For you new to video production, or maybe you’re a corporate client on the set of a video being produced for you, you might hear the Cinematographer or someone else call for a “half apple.”  Well, he’s not asking for a previously bitten into piece of fruit.  Apple Boxes have been around in the movie and film business for almost a hundred years.  The history is a bit cloudy, but it’s reasonable to assume that early film crews saw a box sitting there and put it to good use.  And maybe it had some apples in it.  Or just looked like an apple box.  Either way, the term was adopted and stuck. Where Do You Find the Apple Boxes? Apple boxes are usually part of the grip equipment.  They are used for just about anything on…

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TelePrompTer Prompter Use for Corporate Video

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How to use a Teleprompter (or prompter) for Corporate Video While shooting a corporate video, it might become necessary to use a teleprompter (often shortened to just “prompter”).  And today, prompter use is much easier and more available than it was twenty or thirty years ago.  The first prompter was built in 1950 and trademarked into the TelePrompTer company.  The use of the word became so common, the trademark became genericized.  When I first started in the industry in the late 80’s, the first prompter I used had a paper roll that we printed onto and was magnified up with something akin to an overhead projector. The principle of the prompter is to angle a coated piece of glass in front of the camera lens that will reflect on one side and not on the other.  This special glass gives…

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Corporate Event Video and Filming Types

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In the video industry, there are several substantially different event video types.  Today, we’re going to talk about the Corporate Event Video coverage and what various styles come with that.  Many people will search the internet for a video event production company.  But they might be thinking of covering their child’s birthday, a wedding, or a family reunion.  This article today will discuss the corporate event– the conference, seminar, corporate party, or meeting. Video Coverage of the Corporate Event Video production services for events can vary.  The first service is Event Coverage.  This is where we place a camera or several cameras, to record the event, which for corporate clients usually involves speaking from a stage.  Occasionally, it might be an event out on location where a demonstration is taking place.  We will usually provide a camera with long lenses from…

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The Explainer Infographic Animated Video

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What is an Explainer Video? The Explainer Video has it’s root in cell animation going back decades– before the use of computers.  Educational films, both for schools and industry would be an animated, cell by cell, to demonstrate the subject.  Once computers became available, animation migrated over to that platform.  Today, computer generated graphics is the basis for an Explainer Video.   So what is the Explainer Video?  An Explainer Video is a short 2D animation that demonstrates your product or service on top of a voice over with sound and music.  The style can be cartoonish or text driven, and can be very simple or complex depending on what you need and how much time it takes the animators to do it. How Do You Make an Explainer Video? Script – The first step in an Explainer Video is to…

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building corporate video library

The Importance of Building the Corporate Video Library

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Lots of Shooting = Corporate Video Library There’s power in having a lot of footage to pull from when creating the corporate video.  So let’s talk about how to build a library of footage and videos.  When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video.  When we shoot, we don’t ever delete anything.  That footage goes onto harddrives and those harddrives are backed up to tapes. The Corporate Office Needs a Video Then you have a short conference that needs recording.  After that, the CEO wants to send a video message out to the corporate employees.  And there’s that new office renovation that could use a timelapse.   Oh and the corporate headquarters needs a drone shot.  All that footage starts to build up.  Your corporate…

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Downtime Conversation on a Corporate Video Shoot

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

Working on corporate sets can be long and tiresome, however you can usually expect to experience some downtime. Every once in a while you’ll have some time on set where there’s nothing for you to do. Everything has been set up on your part and maybe you’re waiting for talent or props or, like what we faced the other day, literally watching paint dry. Just like with any other job or career you will want to converse with and get to know the people you are working along side. Now there are some topics that you want to stay away from. Of course, you’ll want to stay away from the usual controversial topics, such as religion and politics, but then which topics are safe? There are definitely some topics that you and others can comfortably discuss. Many of which are…

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Corporate Video Library

The Importance of the Corporate Video Library

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The Corporate Video Library Let’s talk about a key part of having great corporate video—building a library of footage and videos. When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video. When we shoot, we don’t ever delete anything. That footage goes onto harddrives and those harddrives are backed up to tapes. Building Videos Then we get called to shoot for a second project. And then a third. And that footage starts to build up. Then you call us because you need a quick internal video on your company culture. You send us a script or voice over and we pull from these previous shoots to put video over that voice over. Without ever shooting anything. And it’s fast. Clients that we’ve been working with for…

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Corporate Video Shoot VS Movie/TV Shoot

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There are big differences when it comes to being on a TV or movie set or being on a corporate shoot. Both have their pros and cons. So, lets divvy them up shall we?   Movie/TV Film Set Corporate Video Set Breakfast is regularly provided and usually consists of hearty breakfasts foods Breakfast may or may not be provided depending on the call time, but if it is it can range from fast-food to coffee and doughnuts Buffet-style lunch, so you get whatever catering deems edible Usually ordering from a restaurant nearby, so you choose from a menu 12-15 hour days with short turnarounds Normally 8 hours or less 60+ crew members Anywhere from 2-20 people (usually an average of 4-8) Union and non-union Usually non-union Designated departments (i.e.- camera, grip, electric, wardrobe, etc.) and you can get in serious…

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