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dallas video production Archives - S-Films

Corporate Event Video and Filming Types

By | Corporate Video Production, Video Production | No Comments

In the video industry, there are several substantially different event video types.  Today, we’re going to talk about the Corporate Event Video coverage and what various styles come with that.  Many people will search the internet for a video event production company.  But they might be thinking of covering their child’s birthday, a wedding, or a family reunion.  This article today will discuss the corporate event– the conference, seminar, corporate party, or meeting. Video Coverage of the Corporate Event Video production services for events can vary.  The first service is Event Coverage.  This is where we place a camera or several cameras, to record the event, which for corporate clients usually involves speaking from a stage.  Occasionally, it might be an event out on location where a demonstration is taking place.  We will usually provide a camera with long lenses from…

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Commercial Studio Shoot

National Commercial Shoot- The Quick Turnaround

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

Sometimes, your client needs a quick turnaround on a commercial shoot.  How can you plan and prepare for a tight deadline?  In today’s blog, we go through some tips, tricks and techniques to successfully deliver a national spot in a week or less.  And how do you deliver on such a tight turnaround while maintaining quality and effectiveness?  The number one key to turning around a video production in a short time is Decisiveness.  You won’t have the luxury of time to go back and forth.  And even though we are a Dallas based production company, our commercial shoots take us all around the company. The Normal National Spot For a normal national spot, it can take months.  Usually, the creatives (at our production house, the agency, the client) get together and come up with concepts.  Then maybe storyboards (whether…

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The Explainer Infographic Animated Video

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

What is an Explainer Video? The Explainer Video has it’s root in cell animation going back decades– before the use of computers.  Educational films, both for schools and industry would be an animated, cell by cell, to demonstrate the subject.  Once computers became available, animation migrated over to that platform.  Today, computer generated graphics is the basis for an Explainer Video.   So what is the Explainer Video?  An Explainer Video is a short 2D animation that demonstrates your product or service on top of a voice over with sound and music.  The style can be cartoonish or text driven, and can be very simple or complex depending on what you need and how much time it takes the animators to do it. How Do You Make an Explainer Video? Script – The first step in an Explainer Video is to…

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building corporate video library

The Importance of Building the Corporate Video Library

By | Corporate Video Production | No Comments

Lots of Shooting = Corporate Video Library There’s power in having a lot of footage to pull from when creating the corporate video.  So let’s talk about how to build a library of footage and videos.  When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video.  When we shoot, we don’t ever delete anything.  That footage goes onto harddrives and those harddrives are backed up to tapes. The Corporate Office Needs a Video Then you have a short conference that needs recording.  After that, the CEO wants to send a video message out to the corporate employees.  And there’s that new office renovation that could use a timelapse.   Oh and the corporate headquarters needs a drone shot.  All that footage starts to build up.  Your corporate…

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Is your Dallas video production company not delivering top notch service?

By | Video Production | No Comments

I’ve been surprised lately to find out that our new clients left their old video production company because of a lack of service, or more often, just bad service. After all, the corporate video production industry is a service industry. Our two greatest strengths are our ability to value add (bring to the table a lot of extras the clients weren’t expecting that add to the production value and efficiency of telling the story), and, as one client put it, we’re just nice guys. I believe life’s too short to engage in massive egos and work with people that are incredibly unhappy. So as we pull our team together, we look for those who approach difficult tasks with a positive attitude. Over a dinner meeting one time with a new client, our point of contact brainstormed an idea for the…

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Dallas, Texas is Known for Corporate and Industrial Video Production

By | Uncategorized | No Comments

Hollywood has movies. New York has television. For many years, Dallas has been known for national commercial spots, but also rising is the corporate and industrial video market. Being centrally located in the middle of the country, Dallas has proven over the last few decades to be ideal for major corporations to plant their headquarters. And corporations need videos: marketing videos, instructional videos, educational videos, commercials, and web videos. To be sure, Dallas also has a film and television market, but one of the fastest-growing sectors has been the corporate and industrial video industry.   At Serendipitous Films, we have produced five feature films, and several TV shows, but our biggest growth has been in producing corporate and industrial videos. Our clients have come to enjoy our big production-value look, with affordable pricing.  If your business, corporation, or industry needs…

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What Camera Should I Buy?

By | Tips/Techniques | No Comments

I get asked this by friends and family and the answer depends on what they want it for and how manual/automatic they want it.  But I was asked this by someone in the industry.  They are ready to upgrade to new technology and liked the setup I have for corporate video production. Camera for Corporate Video First, more often than not, I use a DSLR for my corporate work.  But occasionally I need something to record long form– like a seminar or meeting.  So what follows is what I recommend for corporate film– like interviews and sales videos, or marketing videos.  If you’re recording a board meeting, the DSLR is not the best choice. Camera–  I have the DSLR Canon 7D.  My DP Ron Gonzalez has a 5D (both shown in the picture on the right).  A Partner of mine…

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Slow Motion

Reviewing the Video Film Slider

By | Reviews | No Comments

Video Production Benefits from Smaller Cameras and Cool Toys With the smaller cameras, come cool toys and tools that can have a great impact on your production value.  As of late, there has been a huge boom in sliders.  I know I’ve been using them the last year or two– to the point where it goes out on every shoot.  Sliders are a simple basic replacement for dollies.  Now film and video productions can get great smooth right and left movement for a fraction of the cost and manpower.  You can even truck in and out with them and in some extreme cases, you can crane up and down. At SFilms, we use a basic Glidetrack.  And recently, we bought a Slyderdolly from Digital Juice that has been pretty impressive.  It’s robust, strong, sturdy and comes with features and accessories…

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Dallas Video Production Drives Corporate Filmmaking

By | Tips/Techniques | No Comments

The Corporate Video Meets the Movie At Serendipitous Films, we have a long track record of award-winning corporate video experience.  But one skillset that is being utilized more and more in corporate video is our experienced in feature films.  It’s not enough to train, motivate and sell through talking heads for some corporations.  So we’re being asked to create exciting canvasses to communicate the client’s content. Case in point– over the years, our most awarded and successful training video was a spoof of Forest Gump.  Today, that continues with a Fortune 500 company calling on us to create little “movies” with their employees to train on program and service features.  Another client is asking for a promotional video in the form of a movie trailer.  This generation is the YouTube Generation.  Videos need to be quick, funny, sincere, sensational.  And…

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Corporate Video & Film

Corporate Video & Film — Viral Videos

By | Tips/Techniques | No Comments

The corporate film and services has been changing as the technology evolves.  Here at Serendipitous Films, we’re seeing a large increase in the short corporate video, mainly for the web.  Viral videos– an unknown term in the 90’s– is fast becoming the highest demand video.  In addition, we’ve seen a  sharp increase in the “home page” video.  Usually a short, two minute or so video about the company and it’s product or services. The Viral Video can be broken down into three types– Humorous, Touching, or Sensationalism.  For the funny video– it needs to be incredibly humorous– the type of thing people instantly click to forward. to their friends.  The Touching video pulls at heartstrings.  The Sensationalism video is some jaw-dropping, I-can’t-believe-that-just happened type video. In Hollywood, the saying goes “Dying is easy, comedy is hard.”  And it’s true.  Comedy…

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