Drones taking Corporate Video by Storm Drones hit corporate video by storm over five years ago. They were a video production tool that offered a fresh and different view. And they were cool. Until they flew into the client’s car or that building. And looking back five years ago, there were two levels of drones– the consumer level (DJI had just introduced the original phantom) and the professional level (custom built kits, some with eight blades that could carry the big cinema cameras). The Hurdles in the Sky Back then, there were many hurdles to using drones in corporate video. First and foremost was legality. The airspace in the US is regulated by the FAA, and to accept any money for use of an aircraft in the FAA’s airspace, you had to have a commercial pilots license. This could…
The UAV market is exploding. It is the wild west out there. The FAA is trying to come up with standards and procedures for the technology that has outpaced them. With the incredible accessibility of drones, corporate video makers have found a new tool to add to their arsenal. What drone footage gives you, is a point of view seldom seen from a camera mounted on a tripod, five feet up from the ground. The drone hits the sweet spot– 10 fee to about 60 feet– for unique visuals. But just because a video producer has a drone, doesn’t mean they can fly it well. Drone work still requires an artist’s touch. We are finding that some producers simply jerk the drone around in the air, moving it here and there, and not really getting the full production value. Can…