Here are the top five corporate video genres in use today. The important word is “today.” It’s amazing how much the industry has changed in the last couple of decades. Because new technologies result in new video uses and corporate video genres. Decades ago, corporate video was fairly exclusive to training and advertising. Consequently, tomorrow’s list might be different. Top 5 Styles or Genres of Corporate Video Today Internet Marketing – Social media creates a whole new usage for corporate video. Facebook, twitter and instagram have become important avenues for telling your corporate story. Or highlighting a product or service, like this. Training/Education – Getting all the employees on the same page requires consistent training and education. This is a key benefit of utilizing video in your learning department. A video is going to say the same thing, the same way, every time….
Recently we asked some new clients what factors led to their decision to pick us for their corporate video production in Dallas, Texas. We’re always glad they picked us, and trusted us to handle their video project, but we’re even more happy when the project ends and we’ve beat their expectations. Experience in Video Production Some clients searching for a video production company are concerned that they’re entrusting their story.. their message… their brand, to someone who doesn’t have a lot of experience in the industry. Many business people understand that to become experts in an area, it takes much repetition and practice. (Making the library of many corporate execs is Outliers by Malcolm Gladwell, and this philosophy is a foundation for what he espouses.) So our clients tell us that we were selected because of our experience. Our Producer/Director…