Telling your story for your company’s video Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video. Here are some tips and things to keep in mind to help you out. Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera. When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here. Many people desire to have the questions beforehand. There are pros and cons to this. Most likely, you’re being interviewed because you’re an expert in the subject matter—speaking off the cuff will have a more natural feel. However, you can be more prepared if you were given the questions before the interview. Also, many…
One of the mainstays of corporate video production is the interview. Also the mainstay for documentaries– they have a reputation for being on the dull side– unexciting… static. It’s not always this way. And some of the most engaging videos are full of interviews. Interviews are used to help tell the story. Sometimes, they can be used as a substitute for a narrative– the pulling out of soundbites, linked together, tells the story without a script or narrator. Or sometimes, interviews are used to help accentuate the narrative. First, let’s start with the mechanics of the interview shoot. Most likely you’re interviewing a person who is not a professional actor. In the corporate world, people will have different levels of experience with being interviewed. Often, people are nervous. They want to make sure they say the right thing. Jobs have…