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video marketing Archives - S-Films

Better Storytelling Through The Hero’s Journey

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 Using The Hero’s Journey As A Guide This is a 2 part post about using the Hero’s Journey as a guide to become a better storytelling. The Hero’s Journey is a model for creating a stories that is often used to create compelling story lines. It can be a pattern as well as many myths from different cultures throughout history. It isn’t the only method to tell a narrative but, as it has a very ancient lineage; stories based on this model seem to be especially satisfying. Let’s check out the first 6 Steps in the hero’s journey: The Ordinary World Since the target audience usually experiences the Journey over the Hero’s eyes, we have to be able to relate with him. The Ordinary World offers us the chance to identify with the Hero’s urges, drives, as well as problems,…

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Two Tips for Stellar Results Through Video Marketing

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Video Marketing is no longer an option Over the past several years, consumers have become more and more inclined to watch videos online and as a result, video marketing has become both an effective and popular way of marketing to consumers. Many companies are finding that video marketing is no longer an option for them, rather it is an essential marketing tool that customers expect them to use; if you’re just beginning with video marketing, here are a few quick tips to help you reach out to your market with more effective communication and a higher possibility for success. Use powerful hooks to attract and retain your audience  The titles you use, as well as the first bit of copy in your video or sales letter are called ‘hooks.” Hooks should be specifically designed to entice potential clients into obtaining further…

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