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viral video Archives - S-Films

Best Strategy for Making a Viral Video

By Info, Tips/Techniques, Video Production

Viral Video– We all watched Charlie bite his finger.  We’ve seen cute cats and dogs and squirrels doing cute things.  We’ve watched, laughed and cried at what we’re seeing on the internet through youtube, vimeo and facebook.  But what is the key to making a hit viral video?  How can you make a video that will go viral?  What we’ll talk about here is the viral video for corporate marketing– not just the everyday guy that wants his fifteen minutes. Viral Video Defined First off, let’s define what a viral video is.  To be “viral,” a video must be passed around.  Someone sees the video and then posts it on their page, or tweets it to their followers.  And the numbers must be high.  YouTube monetization doesn’t really make a difference until you’ve got over 25,000 followers or a million…

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Top 5 Corporate Video Genres

By Uncategorized

Here are the top five corporate video genres in use today.  The important word is “today.”  It’s amazing how much the industry has changed in the last couple of decades.  Because new technologies result in new video uses and corporate video genres.  Decades ago, corporate video was fairly exclusive to training and advertising.  Consequently, tomorrow’s list might be different. Top 5 Styles or Genres of Corporate Video Today Internet Marketing – Social media creates a whole new usage for corporate video.  Facebook, twitter and instagram have become important avenues for telling your corporate story.  Or highlighting a product or service, like this. Training/Education – Getting all the employees on the same page requires consistent training and education.  This is a key benefit of utilizing video in your learning department.  A video is going to say the same thing, the same way, every time….

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What Camera Should I Buy?

By Tips/Techniques

I get asked this by friends and family and the answer depends on what they want it for and how manual/automatic they want it.  But I was asked this by someone in the industry.  They are ready to upgrade to new technology and liked the setup I have for corporate video production. Camera for Corporate Video First, more often than not, I use a DSLR for my corporate work.  But occasionally I need something to record long form– like a seminar or meeting.  So what follows is what I recommend for corporate film– like interviews and sales videos, or marketing videos.  If you’re recording a board meeting, the DSLR is not the best choice. Camera–  I have the DSLR Canon 7D.  My DP Ron Gonzalez has a 5D (both shown in the picture on the right).  A Partner of mine…

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Dallas Video Production Drives Corporate Filmmaking

By Tips/Techniques

The Corporate Video Meets the Movie At Serendipitous Films, we have a long track record of award-winning corporate video experience.  But one skillset that is being utilized more and more in corporate video is our experienced in feature films.  It’s not enough to train, motivate and sell through talking heads for some corporations.  So we’re being asked to create exciting canvasses to communicate the client’s content. Case in point– over the years, our most awarded and successful training video was a spoof of Forest Gump.  Today, that continues with a Fortune 500 company calling on us to create little “movies” with their employees to train on program and service features.  Another client is asking for a promotional video in the form of a movie trailer.  This generation is the YouTube Generation.  Videos need to be quick, funny, sincere, sensational.  And…

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