The key to powerful, effective corporate video productions is the ability to produce with different styles. When I worked for a video production house in Dallas in the 90’s, a client of mine would always tell me faces, faces, faces. We were doing sales motivational videos for people selling insurance. I had tried to put some fancy transitions in, and the note back was to get rid of the “color bars” at that transition point and to put in more faces, faces, faces.
So as we shot for our insurance client, we adjusted to shoot close ups of the people. These sales people were not interested in cool effects, and brilliant cinematography– they wanted to see themselves up on the big screen.
As we’ve shot some scope-of-project pieces for a construction client, the opposite has held true– the notes come back– lose the worker at 2:06 and put in more wider, dramatic shots of the project. So instead of going with our long lenses, we’re putting on the 11-17mm and also setting up lots of timelapses. The client here is using the videos to show scope and scale of what they can accomplish.
And another customer wanted to grab attention at tradeshows– all they wanted were the special effects– the stuff that earlier client would call “color bars.” So motion graphics, with sound effects and cool music is the order of the day for this client.
Different videos have different goals. It’s important to have a full toolbox of styles and strategies. We can shoot the close ups. We can gather the multicam footage at the seminar and conference. Animation? We have 3D, 2D, 2D+, and more. Slow pace editing? Fast paced editing? It’s all about your story and the best way to get your story across to your intended audience.
It’s not enough today to be just a specialist– to be a “timelapse” company, or a motion graphics company. We feel it’s best to have people that are specialist in all these things and more– to be able to bring whatever tool you need to the job that’s called for.
Serendipitous Films does this in the Dallas video production industry. Let us know if we can help you.
