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Jun 26
Love2

The Explainer Infographic Animated Video

By Corporate Video Production, Tips/Techniques, Video Production

What is an Explainer Video? The Explainer Video has it’s root in cell animation going back decades– before the use of computers.  Educational films, both for schools and industry would be an animated, cell by cell, to demonstrate the subject.  Once computers became available, animation migrated over to that platform.  Today, computer generated graphics is the basis for an Explainer Video.   So what is the Explainer Video?  An Explainer Video is a short 2D animation that demonstrates your product or service on top of a voice over with sound and music.  The style can be cartoonish or text driven, and can be very simple or complex depending on what you need and how much time it takes the animators to do it. How Do You Make an Explainer Video? Script – The first step in an Explainer Video is to…

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Jun 19
Love1
building corporate video library

The Importance of Building the Corporate Video Library

By Corporate Video Production

Lots of Shooting = Corporate Video Library There’s power in having a lot of footage to pull from when creating the corporate video.  So let’s talk about how to build a library of footage and videos.  When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video.  When we shoot, we don’t ever delete anything.  That footage goes onto harddrives and those harddrives are backed up to tapes. The Corporate Office Needs a Video Then you have a short conference that needs recording.  After that, the CEO wants to send a video message out to the corporate employees.  And there’s that new office renovation that could use a timelapse.   Oh and the corporate headquarters needs a drone shot.  All that footage starts to build up.  Your corporate…

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Jun 12
Love1
the keyman adam baldwin

First Time Filmmaker – Lessons Learned

By Corporate Video Production, Tips/Techniques

Making the Feature Film “The Keyman” It’s been 17 years.  20 if you count the birth of the script—which was in the summer of 1997.  I worked in corporate and commercial videography and always dreamed of being a filmmaker.  The idea for the movie “The Keyman”  came to me in the parking lot of a grocery store.  It was a huge “what if” question to something that had just happened to me.  We shot the film in September of 2000, and released it in 2002. After my first film “The Keyman” (now available on iTunes and Amazon Prime) , I went on to direct four more movies over the next decade.  But the first film is usually special and it was no different for me.  Here are some of the biggest things I learned. First Time Filmmaker Needs to Hire…

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Jun 11
Love0
drones corporate video

The 3 Levels of Drone Quality in Corporate Video Production

By Corporate Video Production

Drones taking Corporate Video by Storm Drones hit corporate video by storm over five years ago.  They were a video production tool that offered a fresh and different view.  And they were cool.  Until they flew into the client’s car or that building.  And looking back five years ago, there were two levels of drones– the consumer level (DJI had just introduced the original phantom) and the professional level (custom built kits, some with eight blades that could carry the big cinema cameras). The Hurdles in the Sky Back then, there were many hurdles to using drones in corporate video.  First and foremost was legality.   The airspace in the US is regulated by the FAA, and to accept any money for use of an aircraft in the FAA’s airspace, you had to have a commercial pilots license.  This could…

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May 28
Love0

Downtime Conversation on a Corporate Video Shoot

By Corporate Video Production, Tips/Techniques, Video Production

Working on corporate sets can be long and tiresome, however you can usually expect to experience some downtime. Every once in a while you’ll have some time on set where there’s nothing for you to do. Everything has been set up on your part and maybe you’re waiting for talent or props or, like what we faced the other day, literally watching paint dry. Just like with any other job or career you will want to converse with and get to know the people you are working along side. Now there are some topics that you want to stay away from. Of course, you’ll want to stay away from the usual controversial topics, such as religion and politics, but then which topics are safe? There are definitely some topics that you and others can comfortably discuss. Many of which are…

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Mar 21
Love0
Corporate Video Library

The Importance of the Corporate Video Library

By Corporate Video Production, Tips/Techniques, Video Production

The Corporate Video Library Let’s talk about a key part of having great corporate video—building a library of footage and videos. When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video. When we shoot, we don’t ever delete anything. That footage goes onto harddrives and those harddrives are backed up to tapes. Building Videos Then we get called to shoot for a second project. And then a third. And that footage starts to build up. Then you call us because you need a quick internal video on your company culture. You send us a script or voice over and we pull from these previous shoots to put video over that voice over. Without ever shooting anything. And it’s fast. Clients that we’ve been working with for…

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Jun 03
Love1

Job Posting: After Effects Artist/Editor/Shooter

By Corporate Video Production, Info

After Effects Artist/Editor/Shooter Serendipitous Films Inc, located on the east side of Fort Worth, is looking for an After Effects Artist who can also handle overflow editing and some shooting. While the position doesn’t necessarily require many years of experience, we are looking for someone who is “advanced” in After Effects. This will be a staff position at our Fort Worth offices. The most important aspect is how well the applicant fits in with us—chemistry is everything here at SFilms. Secondly will be ability. Everything else follows those two things. So if you like to have fun and enjoy working extremely hard, this might be for you. Contact dan@s-films.com by sending resume but more importantly links to your reel. No phone calls please. Responsibilities: Create 2D animations, motion graphics, logos and other animation support for video projects. 3D not mandatory,…

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May 15
Love1
shooting run and gun video

Levels of Corporate Video Production Companies in Dallas

By Corporate Video Production, Info, Tips/Techniques, Video Production

When looking for a company in Dallas to produce that corporate video, you will find several different levels of production companies. And the corporate video production we’re talking about here are marketing videos, training videos, internal communications, sales and product videos, and web videos.  This is for the Director of Sales and Marketing, the head of corporate communications, the public relations team, or the person in charge of corporate training. We break down the levels into four sizes—the Big Dogs, the medium size, the small company and the one-man band. Let’s start at the bottom and work up. For some reason, the creative services industry can bring out some of the biggest egos in people. And this occurs throughout the following list. When you are looking for a great video production company in Dallas to work with, in addition to…

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