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Why Video Tape a Corporate Conference?

By | Corporate Video Production, Live Event, Tips/Techniques, Video Production | No Comments

Corporate Conference Video All the sales people from all around the country are gathering at a hotel in the big city.  An agenda is set– you’re going to hear from the president and CEO.  VP of Sales.  The marketing team might present their plan for the new fiscal year.  A motivational keynote speaker inspires the troops.  The national team goes into the city for a dinner cruise on the river.  And the top producers in the company get awarded. Your Story Why are they gathered?  To hear your STORY.  The company STORY.  And if you don’t tell the story, someone else will.  Your competitors.  Or your colleagues.  Or someone who doesn’t tell your story accurately.  Your story your way. Your STORY can live longer than the moment it was told by using video.  You spend all this time, resources and money on…

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Top 4 Tips for Freelancers in Video Production

By | Corporate Video Production, For the Crew, Tips/Techniques, Video Production | No Comments

The Top 4 things every Freelancer needs to know about Video Production History of the Freelancer The word freelancer comes from medieval times– when a fiefdom needed an extra lance or two for the defense of their city or for the attack on someone else’s city, the would hire an extra knight or two to bring their sword and lance along.  A “free lancer” did not belong to anyone or any fiefdom.  Today, a freelancer is usually not employed, but works job to job, gig to gig.  And they usually make more money for working less days than someone employed. And it’s easy to start a freelancing career in corporate video.  You can begin at the entry level– a production assistant.  And this goes all the way up to directors and producers.  How you set yourself apart will determine how…

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Best Strategy for Making a Viral Video

By | Info, Tips/Techniques, Video Production | No Comments

Viral Video– We all watched Charlie bite his finger.  We’ve seen cute cats and dogs and squirrels doing cute things.  We’ve watched, laughed and cried at what we’re seeing on the internet through youtube, vimeo and facebook.  But what is the key to making a hit viral video?  How can you make a video that will go viral?  What we’ll talk about here is the viral video for corporate marketing– not just the everyday guy that wants his fifteen minutes. Viral Video Defined First off, let’s define what a viral video is.  To be “viral,” a video must be passed around.  Someone sees the video and then posts it on their page, or tweets it to their followers.  And the numbers must be high.  YouTube monetization doesn’t really make a difference until you’ve got over 25,000 followers or a million…

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The Industrial Video Shoot- Have the Right Tools

By | Corporate Video Production, Info, Tips/Techniques, Video Production | No Comments

The Industrial Video shoot comes with it’s own unique challenges.  And by industrial, I’m referring to a corporate video that is manufacturing/construction based.  As with any job, having the right tools can make the job significantly easier while increasing quality.  Try painting the outside of your house with a tiny brush.  Or no brush at all.  But have the right brush– or step up to a sprayer or power roller, and the job is completely faster and with better quality.  Tools are everything. Industrial Video Tools The tool box for the industrial video begins with the camera.  Most video professionals will use the camera and the tripod, and use it for most of their shooting.  It’s like the screwdriver.  Whether the job calls for big screws, or little screws, they might try to make the single screwdriver work for everything….

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Hot Corporate Filming

By | Uncategorized | No Comments

Corporate filming in the summer!  And down here in Dallas, Texas, that means things are heating up this time of year.  For the corporate film set, this can have some major impact.  So in today’s blog, let’s talk about temperature and it’s effect on shooting industrial and corporate video. Hot Corporate Filming When shooting in a hot environment (July in Texas certainly qualifies), you can expect production to slow down.  If you’re shooting indoors, it’s not as big a deal.  But if you’re shoot is taking place outdoors, this can lead to a huge time delay.  With the heat, the crew starts to move slower.  People need more breaks.  When you schedule the shoot, make sure you allow for these delays. Logistically, try to avoid parking the base camp in unprotected hot areas.  Look for shade and areas that people can take…

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The Corporate Video Spokesperson

By | Corporate Video Production, Seminars, Tips/Techniques, Video Production | No Comments

The Corporate Video Spokesperson In corporate video, sometimes it’s beneficial to have a person talk directly to the audience.  They look right at the lens to tell the story.  This is called being a corporate video spokesperson.  In today’s article, we talk about the skills necessary for a spokesperson on camera for your corporate video.  In decades past, most people were unaccustomed to performing in front of the camera, looking directly at the camera.  But thanks to today’s selfie culture, there’s quite a few budding “spokespeople” at every company. The Non-Professional and the Professional Actor However, this article is not limited to just non-professional actors (company employees).  The professional actor can benefit from a review of proper tips and techniques of being a spokesperson.  The non-professional actor is one defined as working for the company, has not had acting lessons,…

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Video Production – What are Apple Boxes?

By | Corporate Video Production, Info, Tips/Techniques, Video Production | No Comments

Video Production Apple Boxes For you new to video production, or maybe you’re a corporate client on the set of a video being produced for you, you might hear the Cinematographer or someone else call for a “half apple.”  Well, he’s not asking for a previously bitten into piece of fruit.  Apple Boxes have been around in the movie and film business for almost a hundred years.  The history is a bit cloudy, but it’s reasonable to assume that early film crews saw a box sitting there and put it to good use.  And maybe it had some apples in it.  Or just looked like an apple box.  Either way, the term was adopted and stuck. Where Do You Find the Apple Boxes? Apple boxes are usually part of the grip equipment.  They are used for just about anything on…

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Shared Storage Review

Shared Storage Review Small Tree Titanium Z5

By | Reviews, Tips/Techniques, Video Production | No Comments

Here’s our shared storage review of the Small Tree Titanium Z5 portable system.  We are not quick to review products– too often, product reviews are written right after receiving the product new and before there’s been time to work through bugs and get the product up and running.  So we are writing this review of the Titanium Z5 (TZ5) after we dragged the box through a heavy duty 8 day, on-location conference where we had four computers plugged in.  An important note– looks like Small Tree has renamed this product to ZenStor.  But I’m not sure at time of this review. Our Need We are a video production company located in Dallas and Fort Worth.  We have clients who want us on site to video capture their events– conferences and seminars in many different cities.  Often, we need to edit onsite…

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5 Worst Actor Auditions

By | Corporate Video Production, Seminars, Tips/Techniques, Video Production | No Comments

Actor Auditions from the Director’s POV As a director, I have sat through some really powerful actor auditions.  And we’ve discussed important things to do when auditioning, whether for a feature film, corporate video or a commercial.  But today, I’m going to mention five things you should never do when auditioning.  I could play you some pretty incredible audition videos, but I don’t think I could ever get the talent releases. 5 Worst Actor Auditions Face Covered By Sides – I have one audition tape where the whole time, the actor is covering up.  I don’t know if it was his first time, but I hope so.  An egregious error like this from someone with any kind of training is a hope killer for new work. Trouble Reading – A real painful to watch audition, is the one where the…

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Hair and Makeup for the Corporate Film or Video

By | Corporate Video Production, Important Info for Your Corporate Video, Tips/Techniques, Video Production | One Comment

Are You Ready For Your Corporate Film Closeup? Welcome to another Sfilms165, corporate film help in 165 seconds or less.   Let’s talk about being Hair and Makeup Ready for the Camera. If you are getting ready to do a corporate film interview, representing your company, you will certainly want to look your best and be prepared.  If you don’t have the benefit of having a Professional Makeup Artist on set for your interview, you will want to take these tips into consideration. Why is Makeup Necessary for the Corporate Film? The camera and lights can sometimes wash out your skin tone.  Therefore Makeup is necessary to help you look your best, cover blemishes, take care of a shiny face, and accentuate your natural features.  In the olden days, the technology was fairly poor and the film running through the camera needed a lot…

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