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Shooting Video at Tradeshows

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

Video Tradeshows One of the calls we get a lot, is to see if we can shoot video at tradeshows.  Because companies and corporations drop a serious investment in tradeshows.  The cost of attending, with travel. The exhibitor fees.  And the booth construction.  With all this investment, businesses want to make sure the marketing pays off.  And that’s the bottom line: Sales. So video at the tradeshow extends the reach of that investment.  Whether video is used to grab the attention of potential customers walking by or used as a broadcaster on social media, video at the tradeshow can magnify the marketing and multiply the results. Tradeshow Video’s 4 Components Usually this has four components: Pre-shot and edited content to be displayed at tradeshow Video coverage of the tradeshow, both the booth and the tradeshow itself Interviews and testimonials with clients…

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The Corporate Video Documentary

By Corporate Video Production, Tips/Techniques, Video Production

The Corporate Video Documentary There are many different styles to use when crafting a corporate video.  Some might be news-style– a “reporter” or spokesperson talking directly to camera.  Others might be conceptual– recreating scenes out in the sales environment or such.  But out of all the video styles in use in corporate America, the documentary is probably the most common.  The Documentary Style This is the video that is interview driven, what people call talking heads.  Some might view this style as boring or flat.  But it all depends on how you approach it. The talking head, documentary-style video can be highly effective.  There’s a reason it’s the most common style of corporate video out there. The Power of BRoll To make it more engaging, the key is to cover the interviews with footage about what they’re talking about.  This…

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