The Corporate Video Music Track A powerful music track can change a corporate video dramatically. Sure there are the times where a company is playing the video silently at their trade show booth, but most of the time, videos are watched and listened to. The foundation of editing is the soundtrack. Often, when we’re in post production on a corporate video, the audio is the first thing we lay down. This is common with the “documentary” style corporate video. We find all the interview soundbites, lay in the music (so we know where to take a breath for a short video montage to music) and often cut to beat for the high impact sports style corporate video. The Source of Corporate Video Music Licensing music is an important aspect of corporate work. Production companies looking to cut corners have placed…
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