I’ve been surprised lately to find out that our new clients left their old video production company because of a lack of service, or more often, just bad service. After all, the corporate video production industry is a service industry. Our two greatest strengths are our ability to value add (bring to the table a lot of extras the clients weren’t expecting that add to the production value and efficiency of telling the story), and, as one client put it, we’re just nice guys. I believe life’s too short to engage in massive egos and work with people that are incredibly unhappy. So as we pull our team together, we look for those who approach difficult tasks with a positive attitude. Over a dinner meeting one time with a new client, our point of contact brainstormed an idea for the…
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