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drone photography Archives - S-Films

Why I Struggle With DJI

By | Corporate Video Production, Reviews | No Comments

I use DJI products.  About 7 or 8 years ago, they saw the future and jumped.  Now they’re the Coca-cola of the consumer drone world.  Congrats.  So why am I hating on DJI? It all started with an Octo.  This particular octocopter was a custom-build.  Of course 3-4 years and further back, everything big like that was a custom build.  For the custom builders, the best “brain” for running these builds, was the wookong, made by DJI.  This was the technology that told the drone what to do.  You inputted a command in the controller, it was received by the wookong and orders went out from it to the motors. One beautiful twilight evening at a park in North Carolina, I was flying this octo with a $4,000 camera/lens on it.  I had just finished the run and was bringing…

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Drones Corporate Video

Drones in Corporate Video

By | Corporate Video Production | No Comments

The UAV market is exploding.  It is the wild west out there.  The FAA is trying to come up with standards and procedures for the technology that has outpaced them.  With the incredible accessibility of drones, corporate video makers have found a new tool to add to their arsenal. What drone footage gives you, is a point of view seldom seen from a camera mounted on a tripod, five feet up from the ground.  The drone hits the sweet spot– 10 fee to about 60 feet– for unique visuals.  But just because a video producer has a drone, doesn’t mean they can fly it well.  Drone work still requires an artist’s touch. We are finding that some producers simply jerk the drone around in the air, moving it here and there, and not really getting the full production value.  Can…

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