The Corporate Video Spokesperson In corporate video, sometimes it’s beneficial to have a person talk directly to the audience. They look right at the lens to tell the story. This is called being a corporate video spokesperson. In today’s article, we talk about the skills necessary for a spokesperson on camera for your corporate video. In decades past, most people were unaccustomed to performing in front of the camera, looking directly at the camera. But thanks to today’s selfie culture, there’s quite a few budding “spokespeople” at every company. The Non-Professional and the Professional Actor However, this article is not limited to just non-professional actors (company employees). The professional actor can benefit from a review of proper tips and techniques of being a spokesperson. The non-professional actor is one defined as working for the company, has not had acting lessons,…
Tips and Suggestions for being interviewed on camera Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video. Maybe you’re a client and are doing a favor for a company with a product or service you love. Or you’re employed by a company and have been selected to tell the corporate story. Here are some tips and things to keep in mind to help you out. Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera. When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here. Many people desire to have the questions beforehand. There are pros and cons to this. Most likely, you’re being…