One of the mainstays of corporate video production is the interview. Also the mainstay for documentaries– they have a reputation for being on the dull side– unexciting… static. It’s not always this way. And some of the most engaging videos are full of interviews. Interviews are used to help tell the story. Sometimes, they can be used as a substitute for a narrative– the pulling out of soundbites, linked together, tells the story without a script or narrator. Or sometimes, interviews are used to help accentuate the narrative. First, let’s start with the mechanics of the interview shoot. Most likely you’re interviewing a person who is not a professional actor. In the corporate world, people will have different levels of experience with being interviewed. Often, people are nervous. They want to make sure they say the right thing. Jobs have…
