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History of the Camera Part 2

By For the Crew, Uncategorized No Comments

History of the Camera Part 2 For part 1, click here.  The importance of this information is in giving you, the new camera production person, background into why things are the way that they are.  We discussed progressive film rate and interlace film rate in part 1. The 1990’s The call was out for quality.  For decades, the television signals and standards stayed exactly the same.  But technology was starting to improve and though the television industry resisted change, eventually it to caved.  Why did they resist?  They have millions of dollars invested in equipment.  You change to HD and all that expensive gear would become garage sale material. But eventually, the call for quality started to overcome the call for everything to stay the same.  Everyone agreed it would be called “High Definition” or HD, compared to Standard Definition…

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History of the Camera, Part 1

By Corporate Video Production, For the Crew, Tips/Techniques, Video Production No Comments

Intro to the Camera For incoming interns and new students of corporate film and video, we cover the basics of the camera and answer questions such as “what is progressive scanning?” and “what’s the difference between component and composite video?” and more. Brief History of the Camera Cameras were created in the 19th Century by utilizing glass to focus light onto a chemically treated surface.  As technology improved, glass got better and the chemically treated surfaces were improved.  By the early 20th Century, the cameras had become somewhat standardized.    Then motion picture cameras came along.  Same principle- but instead of taking one frame or picture, now a motor was created to speed the chemically treated surface (film) through the housing to enable taking many pictures each second.  This started by hand cranking the film through (resulting in variable speed– notice…

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Shooting Video at Tradeshows

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production No Comments

Video Tradeshows One of the calls we get a lot, is to see if we can shoot video at tradeshows.  Because companies and corporations drop a serious investment in tradeshows.  The cost of attending, with travel. The exhibitor fees.  And the booth construction.  With all this investment, businesses want to make sure the marketing pays off.  And that’s the bottom line: Sales. So video at the tradeshow extends the reach of that investment.  Whether video is used to grab the attention of potential customers walking by or used as a broadcaster on social media, video at the tradeshow can magnify the marketing and multiply the results. Tradeshow Video’s 4 Components Usually this has four components: Pre-shot and edited content to be displayed at tradeshow Video coverage of the tradeshow, both the booth and the tradeshow itself Interviews and testimonials with clients…

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The Corporate Video Documentary

By Corporate Video Production, Tips/Techniques, Video Production No Comments

The Corporate Video Documentary There are many different styles to use when crafting a corporate video.  Some might be news-style– a “reporter” or spokesperson talking directly to camera.  Others might be conceptual– recreating scenes out in the sales environment or such.  But out of all the video styles in use in corporate America, the documentary is probably the most common.  The Documentary Style This is the video that is interview driven, what people call talking heads.  Some might view this style as boring or flat.  But it all depends on how you approach it. The talking head, documentary-style video can be highly effective.  There’s a reason it’s the most common style of corporate video out there. The Power of BRoll To make it more engaging, the key is to cover the interviews with footage about what they’re talking about.  This…

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