The Portable Video Studio This summer, we were fortunate enough to go shoot a commercial for Mattress Firm in San Diego. We produced this spot through our partners Encore Live and Top Pup Media. Stage Works in Fort Worth provided the sets. We had a crew of about a dozen and used a very talented Mattress Firm employee as our actor. Often, especially in commercial production, you have call to bring studio-like production value out onto location. The Scope We needed to do a live comparison video, showing a new Mattress Firm offering opposite a leading industry mattress. The turn around was the extremely difficult factor in this spot. From the two days we shot this, the first draft needed to be completed by the evening of the second day of shooting and the final had to be sent to…
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