Telling the Corporate Story Many corporate videos today are built around the interview. Clients, employees, spokespeople are recorded talking about the product or service. It’s a quick and effective way to tell your corporate story. This usually involves the video production of shooting an interview (discussed Part 1, Part 2 and Part 3). What we’re discussing today is the mechanics behind the editing of the corporate interview. How We Shoot Interviews in Dallas First, we like to shoot interviews with two cameras. Lately, the majority of these interviews are with DSLR’s– they give a very nice, rich look, shallow depth of field and with the speed of the lenses, we don’t need a lot of light to make it beautiful. So after shooting, I will have two different sets of clips and a totally separated audio file. I use Final…
I get asked this by friends and family and the answer depends on what they want it for and how manual/automatic they want it. But I was asked this by someone in the industry. They are ready to upgrade to new technology and liked the setup I have for corporate video production. Camera for Corporate Video First, more often than not, I use a DSLR for my corporate work. But occasionally I need something to record long form– like a seminar or meeting. So what follows is what I recommend for corporate film– like interviews and sales videos, or marketing videos. If you’re recording a board meeting, the DSLR is not the best choice. Camera– I have the DSLR Canon 7D. My DP Ron Gonzalez has a 5D (both shown in the picture on the right). A Partner of mine…
When shooting with the DSLR’s, a monitor is probably the first most important accessory you’ll need (other than lenses). Especially with the Canon 5D and 7D, due to the LCD screen being fixed on the back of the camera body. I’ve used Ikan, Marshall and Zacuto. But a friend in the industry recommended SmallHD. What I like is that this monitor is true HD– many of the others are still using a 800x something. And one telling thing– the client the other day, over my shoulder, looked at the image ais that what my video is going to look like?” She was amazed at the image. So here’s my video review of the SmallHD monitor.
A quick way to make immediate impact on the quality of your picture taking or video making is to narrow your depth of field. In this part 1 we talk about what DOF is and why it’s important. In part two, we’ll discuss how to implement it. Depth of Field is the difference many times between something that looks cinematic and something that looks amateur. There are times to have a large depth of field, but better production value often means a narrower depth of field.
Most of us know what Slow motion is– it’s the slowing down of the movement in a video or film shot. There’s several ways to accomplish this– by just slowing down the shot in editing, or “over cranking” the shot when you are shooting. Shooting takes place at 24 frames a second, or 30 frames (or 25 for you PAL users) and some other variations as well. We won’t even get into fields. If I take 24 frames that were meant to display all in one second and I tell the clip to display those 24 frames in 2 seconds, what you’ll basically get is slo-mo that doubles up every frame. It will appear jittery or jerky. Not really ideal. I watched a movie recently and this is the slo-mo they had– it meant they didn’t shoot it for slo-mo…