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commercial video Archives - Page 2 of 2 - S-Films

Sep 06
Love1

History of the Camera, Part 1

By Corporate Video Production, For the Crew, Tips/Techniques, Video Production

Intro to the Camera For incoming interns and new students of corporate film and video, we cover the basics of the camera and answer questions such as “what is progressive scanning?” and “what’s the difference between component and composite video?” and more. Brief History of the Camera Cameras were created in the 19th Century by utilizing glass to focus light onto a chemically treated surface.  As technology improved, glass got better and the chemically treated surfaces were improved.  By the early 20th Century, the cameras had become somewhat standardized.    Then motion picture cameras came along.  Same principle- but instead of taking one frame or picture, now a motor was created to speed the chemically treated surface (film) through the housing to enable taking many pictures each second.  This started by hand cranking the film through (resulting in variable speed– notice…

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Aug 30
Love2

Shooting Video at Tradeshows

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

Video Tradeshows One of the calls we get a lot, is to see if we can shoot video at tradeshows.  Because companies and corporations drop a serious investment in tradeshows.  The cost of attending, with travel. The exhibitor fees.  And the booth construction.  With all this investment, businesses want to make sure the marketing pays off.  And that’s the bottom line: Sales. So video at the tradeshow extends the reach of that investment.  Whether video is used to grab the attention of potential customers walking by or used as a broadcaster on social media, video at the tradeshow can magnify the marketing and multiply the results. Tradeshow Video’s 4 Components Usually this has four components: Pre-shot and edited content to be displayed at tradeshow Video coverage of the tradeshow, both the booth and the tradeshow itself Interviews and testimonials with clients…

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Aug 28
Love3

The Corporate Video Documentary

By Corporate Video Production, Tips/Techniques, Video Production

The Corporate Video Documentary There are many different styles to use when crafting a corporate video.  Some might be news-style– a “reporter” or spokesperson talking directly to camera.  Others might be conceptual– recreating scenes out in the sales environment or such.  But out of all the video styles in use in corporate America, the documentary is probably the most common.  The Documentary Style This is the video that is interview driven, what people call talking heads.  Some might view this style as boring or flat.  But it all depends on how you approach it. The talking head, documentary-style video can be highly effective.  There’s a reason it’s the most common style of corporate video out there. The Power of BRoll To make it more engaging, the key is to cover the interviews with footage about what they’re talking about.  This…

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Jul 03
Love1

TelePrompTer Prompter Use for Corporate Video

By Corporate Video Production, Tips/Techniques, Video Production

How to use a Teleprompter (or prompter) for Corporate Video While shooting a corporate video, it might become necessary to use a teleprompter (often shortened to just “prompter”).  And today, prompter use is much easier and more available than it was twenty or thirty years ago.  The first prompter was built in 1950 and trademarked into the TelePrompTer company.  The use of the word became so common, the trademark became genericized.  When I first started in the industry in the late 80’s, the first prompter I used had a paper roll that we printed onto and was magnified up with something akin to an overhead projector. The principle of the prompter is to angle a coated piece of glass in front of the camera lens that will reflect on one side and not on the other.  This special glass gives…

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Mar 22
Love1

The FAA 333 Exemption for Drones

By Corporate Video Production

Okay– I’m starting to see more and more activity for the FAA 333 Exemption and want to throw some thoughts in there– especially to help those UAV operators who might consider plopping down some fat stacks to companies offering to help them with their 333 exemption. Now I’ll preface by mentioning it’s all changing anyway. But right now, if you want to legally operate a drone for commercial purposes, you have to either have a commercial pilots license, or you have to ask the FAA to give you exemptions from those rules. To be the Pilot in Charge of a UAV, even with a FAA 333 Exemption, the PIC must have some level of pilot’s license. Some people (I know a few), have applied for and gotten the 333 exemption without having a pilot’s license. What this means, is that…

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