It’s a Matter of Length One of the most common questions we get asked by our clients is how long their video should be. In some ways, it’s akin to asking how long is a piece of string. Well, it all depends. Let’s look at some of the variables. Variables for Your Corporate Video Who is your audience? Is it an older crowd that grew up on 1960’s and 70’s television and movies? Or is it a much younger crowd who has grown up on YouTube? That younger person is not going to easily sit through even a ten minute video, unless you keep a very fast pace in the editing. Likewise, the older person might be turned off a bit by the “MTV” style editing. We did a video on a retirement plan– it was a little longer than some…
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