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dallas video services Archives - S-Films

Commercial Studio Shoot

National Commercial Shoot- The Quick Turnaround

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

Sometimes, your client needs a quick turnaround on a commercial shoot.  How can you plan and prepare for a tight deadline?  In today’s blog, we go through some tips, tricks and techniques to successfully deliver a national spot in a week or less.  And how do you deliver on such a tight turnaround while maintaining quality and effectiveness?  The number one key to turning around a video production in a short time is Decisiveness.  You won’t have the luxury of time to go back and forth.  And even though we are a Dallas based production company, our commercial shoots take us all around the company. The Normal National Spot For a normal national spot, it can take months.  Usually, the creatives (at our production house, the agency, the client) get together and come up with concepts.  Then maybe storyboards (whether…

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What Camera Should I Buy?

By | Tips/Techniques | No Comments

I get asked this by friends and family and the answer depends on what they want it for and how manual/automatic they want it.  But I was asked this by someone in the industry.  They are ready to upgrade to new technology and liked the setup I have for corporate video production. Camera for Corporate Video First, more often than not, I use a DSLR for my corporate work.  But occasionally I need something to record long form– like a seminar or meeting.  So what follows is what I recommend for corporate film– like interviews and sales videos, or marketing videos.  If you’re recording a board meeting, the DSLR is not the best choice. Camera–  I have the DSLR Canon 7D.  My DP Ron Gonzalez has a 5D (both shown in the picture on the right).  A Partner of mine…

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Slow Motion

Reviewing the Video Film Slider

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Video Production Benefits from Smaller Cameras and Cool Toys With the smaller cameras, come cool toys and tools that can have a great impact on your production value.  As of late, there has been a huge boom in sliders.  I know I’ve been using them the last year or two– to the point where it goes out on every shoot.  Sliders are a simple basic replacement for dollies.  Now film and video productions can get great smooth right and left movement for a fraction of the cost and manpower.  You can even truck in and out with them and in some extreme cases, you can crane up and down. At SFilms, we use a basic Glidetrack.  And recently, we bought a Slyderdolly from Digital Juice that has been pretty impressive.  It’s robust, strong, sturdy and comes with features and accessories…

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Corporate Video & Film

Corporate Video & Film — Viral Videos

By | Tips/Techniques | No Comments

The corporate film and services has been changing as the technology evolves.  Here at Serendipitous Films, we’re seeing a large increase in the short corporate video, mainly for the web.  Viral videos– an unknown term in the 90’s– is fast becoming the highest demand video.  In addition, we’ve seen a  sharp increase in the “home page” video.  Usually a short, two minute or so video about the company and it’s product or services. The Viral Video can be broken down into three types– Humorous, Touching, or Sensationalism.  For the funny video– it needs to be incredibly humorous– the type of thing people instantly click to forward. to their friends.  The Touching video pulls at heartstrings.  The Sensationalism video is some jaw-dropping, I-can’t-believe-that-just happened type video. In Hollywood, the saying goes “Dying is easy, comedy is hard.”  And it’s true.  Comedy…

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Corporate Video Interview

The Corporate Video Interview — Pt. 2 SOUND

By | Tips/Techniques | No Comments

Serendipitous Films, in Dallas and Fort Worth, Texas, produces corporate video, commercials, music videos and feature films. This is the second part of the series on t corporate video interview. Now let’s talk about sound in the interview. At the non-professional level, sound is simply taken from the mic built into the camera. At almost no level is this sound good and acceptable. So you get into a quiet room. You still contend with air conditioning noise, fluorescent lighting hum, and whatever other ambient sound. I don’t know of a single instance where this sounded good. Next up is to put a decent shotgun on the camera. Still not so great. If it’s all you can do, get close to the interviewee. I was recently sent on a shoot where I was told by the client to simply have a…

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Dallas Video Production

Dallas Video Production

By | Tips/Techniques | No Comments

Serendipitous Films is a full service film and video production company, specializing in corporate video, commercials, music videos and other production services like shooting and editing. There was a time when Dallas claimed the moniker of “the third coast.”  Obviously, LA and NYC are first two, and in the 80’s, movies and tv shows were coming to Dallas. The allure is clear– Dallas has a strong national commercial production industry, which provides top quality crew and equipment.  So bringing the entertainment work in is a great compliment to the corporate and commercial video and film work.  Since the 80’s, Dallas has been on a  roller coaster of a ride– seeing the heights of Walker, Texas Ranger shoot week to week providing much in the way of jobs and rentals.  And seeing the lows, like when the SAG Commercial actor strike…

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