Corporate Video Documentary Style One common style of corporate video is the “documentary-style” approach– the story told through interviews. This can be in conjunction with a voice over narrator, but more commonly, told entirely through interviews. It’s called “documentary-style” due to most docs relying heavily on interviews. Production The quantity of interviews can vary– a good number is a minimum of three (though there are times the one person video works, especially in a short video, or web video that’s around 60 seconds or so). We’ve had projects where we’ve shot as many as 30 people for one video. Because Dallas Fort Worth is home to many large corporations, we see many videos shot in this style in the metroplex. Post Production The way we approach the Doc Style video at SFilms is to create one timeline of “selects.” We…

Telling the Corporate Story Many corporate videos today are built around the interview. Clients, employees, spokespeople are recorded talking about the product or service. It’s a quick and effective way to tell your corporate story. This usually involves the video production of shooting an interview (discussed Part 1, Part 2 and Part 3). What we’re discussing today is the mechanics behind the editing of the corporate interview. How We Shoot Interviews in Dallas First, we like to shoot interviews with two cameras. Lately, the majority of these interviews are with DSLR’s– they give a very nice, rich look, shallow depth of field and with the speed of the lenses, we don’t need a lot of light to make it beautiful. So after shooting, I will have two different sets of clips and a totally separated audio file. I use Final…

Old Days of Onsite Video Editing I remember in 1997, we offered our big client the ability to do live onsite editing for playback right then at their closing event in the hotel ballroom. Sure, we had done some betacam editing, linear style in a few rare instances, but this time, we’d be playing back on our relatively new non-linear editing computer. We had a crew of 8 or so and felt we could do it. It was scary– the computer had a propensity to crash or to fail and we would not have time to output to tape. But it all worked that night. In 2000, it had become even more simple. I took a laptop to a clients event and ingested the tape footage and played back a video– all as a one man crew. On Site Video…