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interview Archives - S-Films

Going On-Camera for Corporate/Commercial Video

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

Tips and Suggestions for being interviewed on camera Congratulations (or condolences) on you being selected to be in front of the camera for that corporate video.  Maybe you’re a client and are doing a favor for a company with a product or service you love.  Or you’re employed by a company and have been selected to tell the corporate story.  Here are some tips and things to keep in mind to help you out. Most interviews are conducted “documentary” style—you’re being asked questions by an off-camera interviewer, so you’ll look at them and not the camera.  When you look directly at the camera and talk, it’s usually a “spokesperson” role, and is very different to the interview we’re talking about here. Many people desire to have the questions beforehand.  There are pros and cons to this.  Most likely, you’re being…

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Corporate Video Interview

The Corporate Video Interview — Pt. 2 SOUND

By | Tips/Techniques | No Comments

Serendipitous Films, in Dallas and Fort Worth, Texas, produces corporate video, commercials, music videos and feature films. This is the second part of the series on t corporate video interview. Now let’s talk about sound in the interview. At the non-professional level, sound is simply taken from the mic built into the camera. At almost no level is this sound good and acceptable. So you get into a quiet room. You still contend with air conditioning noise, fluorescent lighting hum, and whatever other ambient sound. I don’t know of a single instance where this sounded good. Next up is to put a decent shotgun on the camera. Still not so great. If it’s all you can do, get close to the interviewee. I was recently sent on a shoot where I was told by the client to simply have a…

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Lighting for the corporate interview

The Corporate Video Interview, Pt. 1

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One of the mainstays of corporate video production is the interview.  Also the mainstay for documentaries– they have a reputation for being on the dull side– unexciting… static.  It’s not always this way.  And some of the most engaging videos are full of interviews. Interviews are used to help tell the story.  Sometimes, they can be used as a substitute for a narrative– the pulling out of soundbites, linked together, tells the story without a script or narrator.  Or sometimes, interviews are used to help accentuate the narrative. First, let’s start with the mechanics of the interview shoot.  Most likely you’re interviewing a person who is not a professional actor.  In the corporate world, people will have different levels of experience with being interviewed.  Often, people are nervous.  They want to make sure they say the right thing.  Jobs have…

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