The Corporate Video Library Let’s talk about a key part of having great corporate video—building a library of footage and videos. When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video. When we shoot, we don’t ever delete anything. That footage goes onto harddrives and those harddrives are backed up to tapes. Building Videos Then we get called to shoot for a second project. And then a third. And that footage starts to build up. Then you call us because you need a quick internal video on your company culture. You send us a script or voice over and we pull from these previous shoots to put video over that voice over. Without ever shooting anything. And it’s fast. Clients that we’ve been working with for…
The Big D King of Corporate Video The Dallas metropolitan area is a have for corporate video production and corporate communication. A strong crew base, many video production companies, studios and resources are available in Dallas. Some might say this is due to the strong number of large corporations headquartered here. Names like Exxon, Kimberly Clark, Frito-Lay. But all the large companies will have their own video production divisions or departments. And you can point to places like Houston– they have many large corporations but the video and film production resources available in Houston are small in comparison to the Dallas-Fort Worth metroplex. The key to the corporate video industry in Dallas is the number of progressive and growing mid-size companies. Mid-size means they need the communication muscle that the large Fortune 500 companies have, but don’t have the internal…
It’s a Matter of Length One of the most common questions we get asked by our clients is how long their video should be. In some ways, it’s akin to asking how long is a piece of string. Well, it all depends. Let’s look at some of the variables. Variables for Your Corporate Video Who is your audience? Is it an older crowd that grew up on 1960’s and 70’s television and movies? Or is it a much younger crowd who has grown up on YouTube? That younger person is not going to easily sit through even a ten minute video, unless you keep a very fast pace in the editing. Likewise, the older person might be turned off a bit by the “MTV” style editing. We did a video on a retirement plan– it was a little longer than some…