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Aug 30
Love2

Shooting Video at Tradeshows

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

Video Tradeshows One of the calls we get a lot, is to see if we can shoot video at tradeshows.  Because companies and corporations drop a serious investment in tradeshows.  The cost of attending, with travel. The exhibitor fees.  And the booth construction.  With all this investment, businesses want to make sure the marketing pays off.  And that’s the bottom line: Sales. So video at the tradeshow extends the reach of that investment.  Whether video is used to grab the attention of potential customers walking by or used as a broadcaster on social media, video at the tradeshow can magnify the marketing and multiply the results. Tradeshow Video’s 4 Components Usually this has four components: Pre-shot and edited content to be displayed at tradeshow Video coverage of the tradeshow, both the booth and the tradeshow itself Interviews and testimonials with clients…

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Aug 29
Love3

Dallas Area Can Help Houston

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

Here in the DFW area, many of us have friends, family, clients, loved ones in the Houston and South Texas area.  While it’s good to donate to national organizations, I like to see help at the local level… where the rubber meets the road.  If you live here in DFW, one of our partners Encore Live, is actively taking steps to help.   Here’s what they write: Encore Live will be headed to Houston later this week to help with the cleanup from #Harvey – we will be taking donated goods to various Houston based charities seeking help. If you have supplies listed below you would like to donate, please drop them by our office at 1635 Rogers Road Fort Worth, Texas 76107 between now and Wednesday at the close of business. The supplies they list include: • Canned goods • Non-perishable food…

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Jul 21
Love1

Hot Corporate Filming

By Uncategorized

Corporate filming in the summer!  And down here in Dallas, Texas, that means things are heating up this time of year.  For the corporate film set, this can have some major impact.  So in today’s blog, let’s talk about temperature and it’s effect on shooting industrial and corporate video. Hot Corporate Filming When shooting in a hot environment (July in Texas certainly qualifies), you can expect production to slow down.  If you’re shooting indoors, it’s not as big a deal.  But if you’re shoot is taking place outdoors, this can lead to a huge time delay.  With the heat, the crew starts to move slower.  People need more breaks.  When you schedule the shoot, make sure you allow for these delays. Logistically, try to avoid parking the base camp in unprotected hot areas.  Look for shade and areas that people can take…

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Jul 05
Love2

Top 5 Corporate Video Genres

By Uncategorized

Here are the top five corporate video genres in use today.  The important word is “today.”  It’s amazing how much the industry has changed in the last couple of decades.  Because new technologies result in new video uses and corporate video genres.  Decades ago, corporate video was fairly exclusive to training and advertising.  Consequently, tomorrow’s list might be different. Top 5 Styles or Genres of Corporate Video Today Internet Marketing – Social media creates a whole new usage for corporate video.  Facebook, twitter and instagram have become important avenues for telling your corporate story.  Or highlighting a product or service, like this. Training/Education – Getting all the employees on the same page requires consistent training and education.  This is a key benefit of utilizing video in your learning department.  A video is going to say the same thing, the same way, every time….

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Nov 26
Love1

Experience in Corporate Video Production Matters

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

Recently we asked some new clients what factors led to their decision to pick us for their corporate video production in Dallas, Texas.  We’re always glad they picked us, and trusted us to handle their video project, but we’re even more happy when the project ends and we’ve beat their expectations. Experience in Video Production Some clients searching for a video production company are concerned that they’re entrusting their story.. their message… their brand, to someone who doesn’t have a lot of experience in the industry.  Many business people understand that to become experts in an area, it takes much repetition and practice.  (Making the library of many corporate execs is Outliers by Malcolm Gladwell, and this philosophy is a foundation for what he espouses.) So our clients tell us that we were selected because of our experience.  Our Producer/Director…

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Nov 22
Love0

Serendipitous Films Creates Web Videos for Permian Lide

By Uncategorized

Recently, SFilms was contacted to produce a marketing video for tank and vessel manufacturer Permian Lide.  The original scope was to create a 4 to 5 minute video, with shorter two minutes and one minutes versions pulled from the longer piece. Permian Lide is one of the leading manufacturers of steel and fiberglass tanks and vessels for the oil field industry.  They have plants all over the country and SFilms visited them all.  A key to the production of this video was to have drone work capture the scale of the facilities, as well as give a different perspective inside the plants. Here is the long version.

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Nov 20
Love0

Production Value in Corporate Video

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

What’s Trending in Corporate Video One of the trends in corporate video production has been the increase in production value.  This can be attributed to several factors– companies realizing that their brand image is directly tied to quality of their corporate communications, and the advent of new and better tools for production. Old Days of Corporate Video Twenty years ago, only large corporations could afford a video department.  It could easily take a million dollars to build out a video production facility with a camera and edit room.  In Dallas, one corporation dropped over a million dollars in the early nineties to finish out a little studio. One tape deck (like a Sony BetacamSP BVW 75) was $45K new.  A camera could easily run $70K.  In the nineties, the computer revolution started taking hold (as it had with desktop publishing)…

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Nov 04
Love0

Use of Music in Corporate Videos

By Music Video Production, Tips/Techniques, Uncategorized, Video Production

The Corporate Video Music Track A powerful music track can change a corporate video dramatically.  Sure there are the times where a company is playing the video silently at their trade show booth, but most of the time, videos are watched and listened to. The foundation of editing is the soundtrack.  Often, when we’re in post production on a corporate video, the audio is the first thing we lay down.  This is common with the “documentary” style corporate video.  We find all the interview soundbites, lay in the music (so we know where to take a breath for a short video montage to music) and often cut to beat for the high impact sports style corporate video. The Source of Corporate Video Music Licensing music is an important aspect of corporate work.  Production companies looking to cut corners have placed…

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Nov 01
Love2

Why Dallas for Corporate Video?

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

The Big D King of Corporate Video The Dallas metropolitan area is a have for corporate video production and corporate communication.  A strong crew base, many video production companies, studios and resources are available in Dallas.  Some might say this is due to the strong number of large corporations headquartered here.  Names like Exxon, Kimberly Clark, Frito-Lay.  But all the large companies will have their own video production divisions or departments.  And you can point to places like Houston– they have many large corporations but the video and film production resources available in Houston are small in comparison to the Dallas-Fort Worth metroplex. The key to the corporate video industry in Dallas is the number of progressive and growing mid-size companies.  Mid-size means they need the communication muscle that the large Fortune 500 companies have, but don’t have the internal…

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Oct 31
Love2

Office Space Available

By Corporate Video Production, Tips/Techniques, Uncategorized

We have several offices available for sublease here at Serendipitous Films.  One is a large corner office measuring 17ft8in X 17ft9in.  Another is a small office that is 14ft6in X 8ft3in.  We also have a reception area, common areas such as kitchen, etc. Our offices are located in Haltom City, a suburb of Fort Worth, on the Dallas side.  We are in the Studios121 building on Airport Freeway.  The synergy here is great, with 3 stages and other creative businesses in the building. At Serendipitous Films, we produce corporate videos and communications, commercials and feature films.  If you think you might be interested, give us a call and let’s chat.

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