Category

Uncategorized

One Person Shoot and Edit

By Uncategorized No Comments

Shooting And Editing Sometimes, we get a call for us to send one person on a client’s job that requires shooting and editing.  In this post, we’ll discuss the best practices and tricks/techniques to help it go smoother. What to Take on a Video Shoot and Edit: For a recent job that required the Shooter/Editor to be on a tour bus with the client, our shooter took five cameras, a MacBookPro and several USB powered harddrives.  In addition to support equipment like tripod, etc, he also took a drone for aerial footage.  The cameras were a C100 for main recording, a 5D mark 3 for additional shots and the ability to shoot stills for the client as needed, and three GoPros. The biggest hit for the client was the drone– we were able to get those “wow” shots that pulls…

Read More

How To Use Video Marketing to Generate Business Leads

By Uncategorized No Comments

Today more than ever having a web presence is essential to building a strong brand, qualifying prospects, and generating more leads. One of the most effective ways to promote your business on the internet is through videos. Visual media is shared more often than traditional text, using the power of video you can deliver a more contagious and effective message that spreads through social networks. Video marketing is one of the most underrated methods for lead generation; if used correctly, however, videos can be the most significant part of any online marketing campaign. Here are a few tips that will help increase your lead generation with video marketing: Create engaging videos that educate or inform A lot of the time when you see videos for service providers, product owners, and other companies you see self-promotion videos. While these videos have…

Read More

Two Tips for Stellar Results Through Video Marketing

By Uncategorized No Comments

Video Marketing is no longer an option Over the past several years, consumers have become more and more inclined to watch videos online and as a result, video marketing has become both an effective and popular way of marketing to consumers. Many companies are finding that video marketing is no longer an option for them, rather it is an essential marketing tool that customers expect them to use; if you’re just beginning with video marketing, here are a few quick tips to help you reach out to your market with more effective communication and a higher possibility for success. Use powerful hooks to attract and retain your audience  The titles you use, as well as the first bit of copy in your video or sales letter are called ‘hooks.” Hooks should be specifically designed to entice potential clients into obtaining further…

Read More

The art and science of creating engaging storytelling videos

By Uncategorized No Comments

Storytelling videos evoke emotion and encourage engagement Video content is quickly becoming one of the most popular new ways to market products and brands online. There are many companies that are jumping onto this bandwagon and producing advertising and marketing content that showcases and demonstrates some of the products that they have available in their inventory. However, some of the most popular and engaging videos that have had success on platforms like YouTube, Vimeo and other video sharing platforms involve the use of detailed storytelling to generate interest and evoke emotion. Make it more likely to remember your message Storytelling in video content is one of the best ways that you can create a memorable experience for the user. When you create a memorable experience that’s engaging and that actually connects with someone who is watching your video, this increases…

Read More

A more personal approach to corporate video production

By Uncategorized No Comments

A lot of corporate video companies have a “corporate” approach that may come across as too scripted or even fake at times. S-Films focuses on ensuring your company’s image looks professional while also allowing the personality of the individuals in the video to shine. Whether you need training videos, infomercials, or other type of video in a professional environment we have the expertise and team to make it happen. While we help you craft a good script we also do encourage the freedom of fresh ideas and spontaneous thoughts. Corporate video production doesn’t need to be cold or boring or scripted all the time. We can help your company produce a creative and fun video that highlights each person’s individuality and aspects of their personality that people can remember and connect with. We can also help you find local talent…

Read More

What Video Production Companies Look For When Hiring Freelancers -The 4 A’s

By Uncategorized No Comments

  From time to time, production companies will hire freelancers to fill the gaps on various video productions.  Rarely are two video projects the same– and each project requires a different set of tools and personnel.  So almost every production company will hire freelancers at one point or another. The Four “A’s” When we look to contract freelancers, we run everyone through our “4 A” filter– Attitude, Ability, Availability, Affordability, and in that order. Attitude- Many years ago, we did a large corporate conference in Dallas, and the AV company promised me the best audio engineer in town.  He was good, but he brought a real bad attitude and had to be replaced.  Attitude trumps ability every time. Ability- The freelancer has to be talented.  Their level of expertise can directly effect the production value of the project.  And depending…

Read More

Video Production Styles Close Ups to Time Lapse

By Uncategorized No Comments

The key to powerful, effective corporate video productions is the ability to produce with different styles. When I worked for a video production house in Dallas in the 90’s, a client of mine would always tell me faces, faces, faces. We were doing sales motivational videos for people selling insurance. I had tried to put some fancy transitions in, and the note back was to get rid of the “color bars” at that transition point and to put in more faces, faces, faces. So as we shot for our insurance client, we adjusted to shoot close ups of the people. These sales people were not interested in cool effects, and brilliant cinematography– they wanted to see themselves up on the big screen. As we’ve shot some scope-of-project pieces for a construction client, the opposite has held true– the notes come…

Read More

Top 5 DSLR Cameras and Camcorders for Capturing Corporate Video Footage

By Uncategorized No Comments

The camera development has been in a state of flux for the ten to fifteen years.  For decades, it remained essentially the same.  But now, not only new models of cameras are coming out, but radically different ways of capturing footage is being created. Depending on the type of film or video production, you might use totally different cameras.  For instance, our films might call for a Red Epic, or a 35mm Arri 535, or even a Alexis.  But for corporate video production, there are several different tools in the toolbox. So here are my top five cameras for use in corporate video productions.  I don’t rank them in order because the different corporate or industrial video shoots require different technology.  A hammer is great if you need to drive a nail, but if you’re turning a screw, doesn’t work…

Read More

Dallas Video Production – Documentary Style Infomercials for your Business

By Uncategorized No Comments

I had a potential client call me to ask about producing an infomercial for her company. In my mind, I was picturing a peppy pitchman, showing off a product to a live audience, in a 30 minute format, ready to broadcast. What she meant, was a short, 2 to 3 minute web video… an “informative commercial” or infomercial. With the advent of YouTube and Vimeo, anyone can broadcast their story quite easily. No need to buy airtime, just click and upload. In ever increasing amount, we are being called upon to create this new breed of “infomercial” — the short web video. The most common request is for a “documentary” style. Interviews supported by “B-Roll.” But as marketing directors try to differentiate themselves, we do some more creative video and film formats. The “narrative” is like a mini-movie or feature…

Read More

Serendipitous Films is in the Air! -Playing in the skies with aerial photography and video production

By Uncategorized No Comments

Dallas / Fort Worth Aerial Photography & Aerial Video Production Services The 8 rotor helicopter can handle cameras up to 18 pounds, which makes it great for anything from a GoPro to DSLR’s to even a Red Epic. RC Helicopters and small high quality cameras have opened giant doors for getting shots that before only very expensive cranes could do. The advantage is that in the past, for aerials, you had to rent a real helicopter with an expensive gyro mount, that could cost well over $1000/hour and most of the time more expensive than that. And the manned helicopters usually can’t fly under 500 feet for safety considerations. The remote controlled helicopters are able to get those aerial shots in the sweet zone– 60 to 200 feet, where the dramatic sweeps make much more impact. In this YouTube video,…

Read More