How To Use Video Marketing to Generate Business Leads

By July 25, 2014No Comments


Today more than ever having a web presence is essential to building a strong brand, qualifying prospects, and generating more leads. One of the most effective ways to promote your business on the internet is through videos. Visual media is shared more often than traditional text, using the power of video you can deliver a more contagious and effective message that spreads through social networks.
Video marketing is one of the most underrated methods for lead generation; if used correctly, however, videos can be the most significant part of any online marketing campaign. Here are a few tips that will help increase your lead generation with video marketing:

Create engaging videos that educate or inform

A lot of the time when you see videos for service providers, product owners, and other companies you see self-promotion videos. While these videos have their uses, simply talking about your business is not always the best way to approach lead generation.
The type of video content most people are searching for and sharing are videos that show how to do something. By having a series of educational, informative videos you are more likely to attract more qualified prospects, that you can easily convert into leads.

Include irresistible calls to actions in your videos

One of the most crucial elements to any video is to have a call to action. Even if your video is a tutorial guide, linking that information to your business and asking your viewers to make an action is vital to your video marketing strategy. Calls to action can be asking a user to sign up to an email newsletter, call in to your business, visit your website, or any other action that has the viewer actively joining your lead generation funnel.

Promote your videos across all of your online platforms.

Another mistake that many business owners make is to not promote their own videos. Simply having a video is going to help but if you do not actively promote your video marketing campaigns you are not getting the most benefit. Sharing all of your videos across your social media platforms will increase lead generation while initiating shares, likes, and re-tweets.
Videos are also excellent from an SEO standpoint as well. Taking the time to properly optimize your videos’ descriptions and even building back links to your video can cause videos to quickly rise in search engines. This keeps your company more visible, increases the reach of your video marketing campaign, and ultimately works to generate more leads.

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