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Today more than ever having a web presence is essential to building a strong brand, qualifying prospects, and generating more leads. One of the most effective ways to promote your business on the internet is through videos. Visual media is shared more often than traditional text, using the power of video you can deliver a more contagious and effective message that spreads through social networks. Video marketing is one of the most underrated methods for lead generation; if used correctly, however, videos can be the most significant part of any online marketing campaign. Here are a few tips that will help increase your lead generation with video marketing: Create engaging videos that educate or inform A lot of the time when you see videos for service providers, product owners, and other companies you see self-promotion videos. While these videos have…

Storytelling videos evoke emotion and encourage engagement Video content is quickly becoming one of the most popular new ways to market products and brands online. There are many companies that are jumping onto this bandwagon and producing advertising and marketing content that showcases and demonstrates some of the products that they have available in their inventory. However, some of the most popular and engaging videos that have had success on platforms like YouTube, Vimeo and other video sharing platforms involve the use of detailed storytelling to generate interest and evoke emotion. Make it more likely to remember your message Storytelling in video content is one of the best ways that you can create a memorable experience for the user. When you create a memorable experience that’s engaging and that actually connects with someone who is watching your video, this increases…

A lot of corporate video companies have a “corporate” approach that may come across as too scripted or even fake at times. S-Films focuses on ensuring your company’s image looks professional while also allowing the personality of the individuals in the video to shine. Whether you need training videos, infomercials, or other type of video in a professional environment we have the expertise and team to make it happen. While we help you craft a good script we also do encourage the freedom of fresh ideas and spontaneous thoughts. Corporate video production doesn’t need to be cold or boring or scripted all the time. We can help your company produce a creative and fun video that highlights each person’s individuality and aspects of their personality that people can remember and connect with. We can also help you find local talent…

  From time to time, production companies will hire freelancers to fill the gaps on various video productions.  Rarely are two video projects the same– and each project requires a different set of tools and personnel.  So almost every production company will hire freelancers at one point or another. The Four “A’s” When we look to contract freelancers, we run everyone through our “4 A” filter– Attitude, Ability, Availability, Affordability, and in that order. Attitude- Many years ago, we did a large corporate conference in Dallas, and the AV company promised me the best audio engineer in town.  He was good, but he brought a real bad attitude and had to be replaced.  Attitude trumps ability every time. Ability- The freelancer has to be talented.  Their level of expertise can directly effect the production value of the project.  And depending…

The key to powerful, effective corporate video productions is the ability to produce with different styles. When I worked for a video production house in Dallas in the 90’s, a client of mine would always tell me faces, faces, faces. We were doing sales motivational videos for people selling insurance. I had tried to put some fancy transitions in, and the note back was to get rid of the “color bars” at that transition point and to put in more faces, faces, faces. So as we shot for our insurance client, we adjusted to shoot close ups of the people. These sales people were not interested in cool effects, and brilliant cinematography– they wanted to see themselves up on the big screen. As we’ve shot some scope-of-project pieces for a construction client, the opposite has held true– the notes come…