What’s Trending in Corporate Video One of the trends in corporate video production has been the increase in production value. This can be attributed to several factors– companies realizing that their brand image is directly tied to quality of their corporate communications, and the advent of new and better tools for production. Old Days of Corporate Video Twenty years ago, only large corporations could afford a video department. It could easily take a million dollars to build out a video production facility with a camera and edit room. In Dallas, one corporation dropped over a million dollars in the early nineties to finish out a little studio. One tape deck (like a Sony BetacamSP BVW 75) was $45K new. A camera could easily run $70K. In the nineties, the computer revolution started taking hold (as it had with desktop publishing)…
Corporate Video Documentary Style One common style of corporate video is the “documentary-style” approach– the story told through interviews. This can be in conjunction with a voice over narrator, but more commonly, told entirely through interviews. It’s called “documentary-style” due to most docs relying heavily on interviews. Production The quantity of interviews can vary– a good number is a minimum of three (though there are times the one person video works, especially in a short video, or web video that’s around 60 seconds or so). We’ve had projects where we’ve shot as many as 30 people for one video. Because Dallas Fort Worth is home to many large corporations, we see many videos shot in this style in the metroplex. Post Production The way we approach the Doc Style video at SFilms is to create one timeline of “selects.” We…
Two Cameras in Feature Films & TV When it comes to the number of cameras on a film set, traditionally, movies are shot with one, while television shows are shot with four or five. Now that doesn’t mean movies aren’t shot with more cameras– I think at one point, Cameron had five or six on Titanic and for special effects and stunts, there might be ten or more. And more recently, Peter Jackson had something like 37 Red Epics on “Hobbit.” But he’s also shooting 3D, and for the sake of discussion, I’m not talking about 3D here, because in that case, two cameras really mean four and we’re not going there. Film Style But when someone says “shooting film style” that means that it’s primarily going to be shot with one camera. The difference is a film shoot utilizes…
