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video production Archives - Page 3 of 4 - S-Films

Jun 30
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Corporate Event Video and Filming Types

By Corporate Video Production, Video Production

In the video industry, there are several substantially different event video types.  Today, we’re going to talk about the Corporate Event Video coverage and what various styles come with that.  Many people will search the internet for a video event production company.  But they might be thinking of covering their child’s birthday, a wedding, or a family reunion.  This article today will discuss the corporate event– the conference, seminar, corporate party, or meeting. Video Coverage of the Corporate Event Video production services for events can vary.  The first service is Event Coverage.  This is where we place a camera or several cameras, to record the event, which for corporate clients usually involves speaking from a stage.  Occasionally, it might be an event out on location where a demonstration is taking place.  We will usually provide a camera with long lenses from…

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Jun 28
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Commercial Studio Shoot

National Commercial Shoot- The Quick Turnaround

By Corporate Video Production, Tips/Techniques, Video Production

Sometimes, your client needs a quick turnaround on a commercial shoot.  How can you plan and prepare for a tight deadline?  In today’s blog, we go through some tips, tricks and techniques to successfully deliver a national spot in a week or less.  And how do you deliver on such a tight turnaround while maintaining quality and effectiveness?  The number one key to turning around a video production in a short time is Decisiveness.  You won’t have the luxury of time to go back and forth.  And even though we are a Dallas based production company, our commercial shoots take us all around the company. The Normal National Spot For a normal national spot, it can take months.  Usually, the creatives (at our production house, the agency, the client) get together and come up with concepts.  Then maybe storyboards (whether…

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Jun 26
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The Explainer Infographic Animated Video

By Corporate Video Production, Tips/Techniques, Video Production

What is an Explainer Video? The Explainer Video has it’s root in cell animation going back decades– before the use of computers.  Educational films, both for schools and industry would be an animated, cell by cell, to demonstrate the subject.  Once computers became available, animation migrated over to that platform.  Today, computer generated graphics is the basis for an Explainer Video.   So what is the Explainer Video?  An Explainer Video is a short 2D animation that demonstrates your product or service on top of a voice over with sound and music.  The style can be cartoonish or text driven, and can be very simple or complex depending on what you need and how much time it takes the animators to do it. How Do You Make an Explainer Video? Script – The first step in an Explainer Video is to…

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Mar 21
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Corporate Video Library

The Importance of the Corporate Video Library

By Corporate Video Production, Tips/Techniques, Video Production

The Corporate Video Library Let’s talk about a key part of having great corporate video—building a library of footage and videos. When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video. When we shoot, we don’t ever delete anything. That footage goes onto harddrives and those harddrives are backed up to tapes. Building Videos Then we get called to shoot for a second project. And then a third. And that footage starts to build up. Then you call us because you need a quick internal video on your company culture. You send us a script or voice over and we pull from these previous shoots to put video over that voice over. Without ever shooting anything. And it’s fast. Clients that we’ve been working with for…

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May 05
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corporate video dallas with DJI Osmo

DJI Osmo Review – Great for Corporate Video

By Corporate Video Production, Info, Reviews, Tips/Techniques

Handheld gimbals are not new anymore, and the release of the DJI Osmo moves the handheld gimbal into the next generation.  Ever since we grabbed our small phantom drone, turned it on, and held on to it, moving around the location to get that “steadicam” effect, it was clear a new market (or call it a new tool for the videographer) was opening up. Several years ago, we here at SFilms in Dallas purchased a relatively cheap powered gimbal (sold by a US distributor, but clearly made in China).  It required a GoPro, but we used the device constantly in our corporate videos.  It was taken on road tours for a corporate retail client of ours, for internal communications, and we used it on construction sites and other places as well.  And it fell apart.  We had to take screws…

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Nov 20
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Production Value in Corporate Video

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

What’s Trending in Corporate Video One of the trends in corporate video production has been the increase in production value.  This can be attributed to several factors– companies realizing that their brand image is directly tied to quality of their corporate communications, and the advent of new and better tools for production. Old Days of Corporate Video Twenty years ago, only large corporations could afford a video department.  It could easily take a million dollars to build out a video production facility with a camera and edit room.  In Dallas, one corporation dropped over a million dollars in the early nineties to finish out a little studio. One tape deck (like a Sony BetacamSP BVW 75) was $45K new.  A camera could easily run $70K.  In the nineties, the computer revolution started taking hold (as it had with desktop publishing)…

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Nov 01
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Why Dallas for Corporate Video?

By Corporate Video Production, Tips/Techniques, Uncategorized, Video Production

The Big D King of Corporate Video The Dallas metropolitan area is a have for corporate video production and corporate communication.  A strong crew base, many video production companies, studios and resources are available in Dallas.  Some might say this is due to the strong number of large corporations headquartered here.  Names like Exxon, Kimberly Clark, Frito-Lay.  But all the large companies will have their own video production divisions or departments.  And you can point to places like Houston– they have many large corporations but the video and film production resources available in Houston are small in comparison to the Dallas-Fort Worth metroplex. The key to the corporate video industry in Dallas is the number of progressive and growing mid-size companies.  Mid-size means they need the communication muscle that the large Fortune 500 companies have, but don’t have the internal…

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Oct 30
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Editing the Corporate Interview Video

By Tips/Techniques, Uncategorized, Video Production

Corporate Video Documentary Style One common style of corporate video is the “documentary-style” approach– the story told through interviews.  This can be in conjunction with a voice over narrator, but more commonly, told entirely through interviews.  It’s called “documentary-style” due to most docs relying heavily on interviews. Production The quantity of interviews can vary– a good number is a minimum of three (though there are times the one person video works, especially in a short video, or web video that’s around 60 seconds or so).  We’ve had projects where we’ve shot as many as 30 people for one video.  Because Dallas Fort Worth is home to many large corporations, we see many videos shot in this style in the metroplex. Post Production The way we approach the Doc Style video at SFilms is to create one timeline of “selects.”  We…

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Feb 21
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shooting corporate interviews

Editing the Corporate or Documentary-style Interview

By Tips/Techniques

Telling the Corporate Story Many corporate videos today are built around the interview.  Clients, employees, spokespeople are recorded talking about the product or service.  It’s a quick and effective way to tell your corporate story.  This usually involves the video production of shooting an interview (discussed Part 1, Part 2 and Part 3).  What we’re discussing today is the mechanics behind the editing of the corporate interview. How We Shoot Interviews in Dallas First, we like to shoot interviews with two cameras.  Lately, the majority of these interviews are with DSLR’s– they give a very nice, rich look, shallow depth of field and with the speed of the lenses, we don’t need a lot of light to make it beautiful. So after shooting, I will have two different sets of clips and a totally separated audio file.  I use Final…

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Nov 15
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Dallas Video Production Drives Corporate Filmmaking

By Tips/Techniques

The Corporate Video Meets the Movie At Serendipitous Films, we have a long track record of award-winning corporate video experience.  But one skillset that is being utilized more and more in corporate video is our experienced in feature films.  It’s not enough to train, motivate and sell through talking heads for some corporations.  So we’re being asked to create exciting canvasses to communicate the client’s content. Case in point– over the years, our most awarded and successful training video was a spoof of Forest Gump.  Today, that continues with a Fortune 500 company calling on us to create little “movies” with their employees to train on program and service features.  Another client is asking for a promotional video in the form of a movie trailer.  This generation is the YouTube Generation.  Videos need to be quick, funny, sincere, sensational.  And…

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