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web video Archives - S-Films

Nov 30
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What Camera Should I Buy?

By Tips/Techniques

I get asked this by friends and family and the answer depends on what they want it for and how manual/automatic they want it.  But I was asked this by someone in the industry.  They are ready to upgrade to new technology and liked the setup I have for corporate video production. Camera for Corporate Video First, more often than not, I use a DSLR for my corporate work.  But occasionally I need something to record long form– like a seminar or meeting.  So what follows is what I recommend for corporate film– like interviews and sales videos, or marketing videos.  If you’re recording a board meeting, the DSLR is not the best choice. Camera–  I have the DSLR Canon 7D.  My DP Ron Gonzalez has a 5D (both shown in the picture on the right).  A Partner of mine…

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Nov 01
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Corporate Video & Film

Corporate Video & Film — Viral Videos

By Tips/Techniques

The corporate film and services has been changing as the technology evolves.  Here at Serendipitous Films, we’re seeing a large increase in the short corporate video, mainly for the web.  Viral videos– an unknown term in the 90’s– is fast becoming the highest demand video.  In addition, we’ve seen a  sharp increase in the “home page” video.  Usually a short, two minute or so video about the company and it’s product or services. The Viral Video can be broken down into three types– Humorous, Touching, or Sensationalism.  For the funny video– it needs to be incredibly humorous– the type of thing people instantly click to forward. to their friends.  The Touching video pulls at heartstrings.  The Sensationalism video is some jaw-dropping, I-can’t-believe-that-just happened type video. In Hollywood, the saying goes “Dying is easy, comedy is hard.”  And it’s true.  Comedy…

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Sep 27
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Delivering Your Project

By Tips/Techniques

In the 90’s, when we finished the edit, we would lay off the final to tape and make a VHS client approval dub.  Then when they were happy with it, we would duplicate how many ever VHS copies the client needed. Ten years later, it’s DVD.  In 2005, we purchased a DVD duplicator, that printed right on the face.  Our clients wanted discs, so that’s what we gave them.  Now seven years later, it’s changing again. We almost made a decision even earlier this year to invest in another DVD duplicator.  But out of the last ten projects, the primary means of delivering to the client was not DVD for nine of them.  Clients want files. We learned the best settings for YouTube and Vimeo so that the videos are high def and yet load and play quickly.  We’ve added…

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