Category

Video Production

Downtime Conversation on a Corporate Video Shoot

By | Corporate Video Production, Tips/Techniques, Video Production | No Comments

Working on corporate sets can be long and tiresome, however you can usually expect to experience some downtime. Every once in a while you’ll have some time on set where there’s nothing for you to do. Everything has been set up on your part and maybe you’re waiting for talent or props or, like what we faced the other day, literally watching paint dry. Just like with any other job or career you will want to converse with and get to know the people you are working along side. Now there are some topics that you want to stay away from. Of course, you’ll want to stay away from the usual controversial topics, such as religion and politics, but then which topics are safe? There are definitely some topics that you and others can comfortably discuss. Many of which are…

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Corporate Video Library

The Importance of the Corporate Video Library

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The Corporate Video Library Let’s talk about a key part of having great corporate video—building a library of footage and videos. When we start shooting for a new corporate client, it’s usually for a very specific video… maybe a training video or a web video. When we shoot, we don’t ever delete anything. That footage goes onto harddrives and those harddrives are backed up to tapes. Building Videos Then we get called to shoot for a second project. And then a third. And that footage starts to build up. Then you call us because you need a quick internal video on your company culture. You send us a script or voice over and we pull from these previous shoots to put video over that voice over. Without ever shooting anything. And it’s fast. Clients that we’ve been working with for…

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shooting run and gun video

Levels of Corporate Video Production Companies in Dallas

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When looking for a company in Dallas to produce that corporate video, you will find several different levels of production companies. And the corporate video production we’re talking about here are marketing videos, training videos, internal communications, sales and product videos, and web videos.  This is for the Director of Sales and Marketing, the head of corporate communications, the public relations team, or the person in charge of corporate training. We break down the levels into four sizes—the Big Dogs, the medium size, the small company and the one-man band. Let’s start at the bottom and work up. For some reason, the creative services industry can bring out some of the biggest egos in people. And this occurs throughout the following list. When you are looking for a great video production company in Dallas to work with, in addition to…

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Corporate Video Shoot VS Movie/TV Shoot

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There are big differences when it comes to being on a TV or movie set or being on a corporate shoot. Both have their pros and cons. So, lets divvy them up shall we?   Movie/TV Film Set Corporate Video Set Breakfast is regularly provided and usually consists of hearty breakfasts foods Breakfast may or may not be provided depending on the call time, but if it is it can range from fast-food to coffee and doughnuts Buffet-style lunch, so you get whatever catering deems edible Usually ordering from a restaurant nearby, so you choose from a menu 12-15 hour days with short turnarounds Normally 8 hours or less 60+ crew members Anywhere from 2-20 people (usually an average of 4-8) Union and non-union Usually non-union Designated departments (i.e.- camera, grip, electric, wardrobe, etc.) and you can get in serious…

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How to be a Spotter for a Drone Operator

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Why Use a Spotter in Drone Shooting? Aerial footage is something that many clients request for a corporate video shoot or production. Whenever someone shoots with a drone (sometimes called a UAV – unmanned aerial vehicle), the person operating the drone is designated the drone operator. The drone operator is not there only to fly the drone. They are also responsible for the look, movement, and feel of the footage. it is difficult for drone operators to watch their surroundings, since they are also busy concentrating on the flight of the drone. This is where a spotter comes in handy. You may be asked to spot for a drone operator and there are a few things that you’ll need to know.  And for companies that get FAA approval for drone operations (a FAA 333 Exemption), a spotter is mandatory.  …

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corporate video interviews

Top 3 Reasons People Love Their Corporate Video

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Passion for the Dallas Corporate Video Here in Dallas, Texas, we enjoy nothing more than to see the look on a clients face when they see one of our extraordinary videos. Not only do sweat and tears go into every video we do, but our heart and soul as well. We take the client’s expectation and desires and then we try to go above and beyond the call of duty. This not only ensures that the client will be satisfied, but also that they will be calling us the next time they need a video done. We all love return business. So what are the elements that need to be in a corporate video to get a “call-back”? Well, besides being a pleasure to work with, here are the top 3 things that are must-haves in your next corporate video. Production…

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Experience in Corporate Video Production Matters

By | Corporate Video Production, Tips/Techniques, Uncategorized, Video Production | No Comments

Recently we asked some new clients what factors led to their decision to pick us for their corporate video production in Dallas, Texas.  We’re always glad they picked us, and trusted us to handle their video project, but we’re even more happy when the project ends and we’ve beat their expectations. Experience in Video Production Some clients searching for a video production company are concerned that they’re entrusting their story.. their message… their brand, to someone who doesn’t have a lot of experience in the industry.  Many business people understand that to become experts in an area, it takes much repetition and practice.  (Making the library of many corporate execs is Outliers by Malcolm Gladwell, and this philosophy is a foundation for what he espouses.) So our clients tell us that we were selected because of our experience.  Our Producer/Director…

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Production Value in Corporate Video

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What’s Trending in Corporate Video One of the trends in corporate video production has been the increase in production value.  This can be attributed to several factors– companies realizing that their brand image is directly tied to quality of their corporate communications, and the advent of new and better tools for production. Old Days of Corporate Video Twenty years ago, only large corporations could afford a video department.  It could easily take a million dollars to build out a video production facility with a camera and edit room.  In Dallas, one corporation dropped over a million dollars in the early nineties to finish out a little studio. One tape deck (like a Sony BetacamSP BVW 75) was $45K new.  A camera could easily run $70K.  In the nineties, the computer revolution started taking hold (as it had with desktop publishing)…

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