Category

Video Production

Find a Niche Market to Make Your Videos Stand Out

By Video Production No Comments

  Break Through The Clutter With A Specific Target Market A big drawback to the myriad information available on the Internet these days is that the majority of markets are saturated to the point where the competition is so high it’s difficult to break in unless your marketing very clearly stands apart. This is why we recommend the use of video, and more specifically videos that target a very specific niche or target market. While one solution that is always crucial in any type of marketing is to develop unique and creative content, another way to get around the crush of marketers out there is to find a little-known yet high-demand niche and cater to it. Don’t limit your marketing, raise the bar Often when marketers hear the word ‘niche’ they get a bit antsy; indeed, a ‘niche’ is often…

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Are you leveraging social media for branding and traffic?

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Although it’s a fairly new technology, social media has quickly become one of the best places for people to share stories, life experiences, and pictures, and keep in touch with friends and family. Since most social media websites usually have thousands or even millions of people at the same time online, they are the perfect place for businesses to expand their client base and draw traffic to their website through the use of video. Using video and having a solid video marketing strategy will help your company become an industry leader. Video usually encourages people to share and has a multiplying effect when their friends can also see it and find out about the product or service that is covered in the video. Videos are much more likely to go viral through social media While pictures and text also tend…

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Video “Packages” For Live Corporate Events Keep Attendees Engaged

By Corporate Video Production, Live Event, Video Production No Comments

We’ve just come off of our client’s annual convention, held at a large hotel in the Washington DC area.  Over the five days of the convention, we shot a lot of video, recorded the speakers in multi-cam, and did on-site editing to play back video as it was happening nearly live. But one thing we did was started months before.  And that was creating video “packages” for playback during the conference.  The term “package” comes from the broadcast world and refers to pre-produced video stories usually used in live event to highlight an upcoming act, highlight what was happening backstage or what transpired earlier.  You see this a lot in the live portions of performance shows like American Idol or America’s Got Talent.  You’ve seen them a hundred times– the video of the artist explaining why they chose this song,…

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Time lapse photography and video techniques using DSLR’s

By Tips/Techniques, Video Production No Comments

As we’ve been brought on to shoot a lot of different construction and industrial projects that are large in scope, we’ve had the opportunity to really dive into shooting time lapse. Timelapse photography is the use of cameras to take a series of “stills” that when played back at 24 frames or 30 frames a second, creates a “fast-forward” video effect.  Because they are only stills, not officially video, just about any camera can be used for timelapse.  And with the quality increase in cameras, the stills are usually a much higher quality than if it was shot at video.  It’s really a matter of math:  A high def video picture size might be 1920 by 1080 pixels or lines.  A still might be 5000 by 3000.  So you can shoot wide and zoom in potentially without any quality loss….

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The Power of a Viral Video Campaign

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Today, businesses and corporations are seeing the power that comes from a viral video campaign.  With sometimes minimal financial effort, companies can reach millions without spending millions.  There’s only one problem– a successful viral campaign can’t really be guaranteed.  You can spend the money and inflate the numbers somewhat, but at the end of the day, successful viral videos can be categorized into three styles and have one thing in common– compelling content. Let’s define “compelling” in today’s computer age.  In a viral video campaign, the word means that a user readily and eagerly clicks the “play” button and more importantly, then clicks the “share” button.  This is what “compelling” means.  The audience is compelled to watch and share.  So for companies that feel it imperative to take a company powerpoint and turn it into a viral campaign often miss…

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Video Production Services for Construction Companies and Industrial Projects

By Video Production No Comments

Construction companies in the Dallas Fort Worth area are utilizing the powerful tool of video more often these days.  A video can demonstrate the abilities of a construction company when still pictures and plans fail.  We have been called upon often to film large construction jobs, important tools and equipment, and ongoing operations. If a picture is worth a thousand words, remember, there’s 24 of those every second in a video.  And what we’re finding is that construction takes a special skill set to properly photograph and cover with video.  Some of our clients have started a large multi-year job and call us in halfway through, relying on video shot by the contractor or the guy in the sales office.  They immediately notice a difference when they see our videos and often express to us, that they wish they had…

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Dallas Video Production Company and Corporate Video Production Services

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Dallas, Texas, has been a hot spot for corporate video production, increasingly over the last 30 years.  With the North Texas area being centrally located in the United States, Dallas is a strategic location for company headquarters.  Back in the 1980’s Exxon moved it’s worldwide headquarters to Irving (a suburb of Dallas) and many other corporations have followed suit. This has led to a high demand for corporate video production in Dallas and nearby Fort Worth.  Especially with the growth of web and internet videos, companies are searching for reputable video and film production houses to help create short web videos for sales and marketing. Dallas offers generally lower rates than the two coasts.  Being a relatively non-union state enables the corporate client’s dollars to go directly to the production value on the screen.  And the crew in Dallas and…

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Dallas Corporate Seminars and Conferences Video Production Service

By Seminars, Video Production No Comments

  Dallas Event Marketing Video Production Services from S-Films Part of our specialty is covering corporate seminars and conferences.  We’ve been asked to do everything from a one camera in the back of the room setup, to a live webcast through Google Hangouts, complete with multi-cameras and a switcher. Conference video coverage usually breaks down into these categories: Simple one-camera record and run; multi-camera coverage; shooting for iMag (image magnification); and broadcast.  We have shot and handed footage over to our clients to take back to their in-house department to edit, and we’ve provided turn-key, all the way to finished edit for some clients. The simplest approach is the one person, one camera shoot.  The videographer sets up in the room and shoots the speaker.  Audio is patched through the in-house sound, or a wireless lav mic from the videographer…

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Dallas Serendipitous Films with Top Pup Media Win highest Telly Award for Cinematography

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The 34th Annual Telly Awards have awarded their highest honor for cinematography to Serendipitous Films and Top Pup Media for the production of a documentary on behalf of Revelations Water.  The video, filmed in Nigeria, about a new life saving water filter, the Primeau, was shot by Ron Gonzalez and Daniel Millican. Using DSLR’s and traveling with the Microdolly and Microjib, enabled beautiful shots to help tell this important story.  Producing was the Primeau inventor Ron Moser, his son David Moser, Dr. Ajibike Akinkoye and Lanre Abu. The video takes place on a polluted river in Lagos, Nigeria, as a father and son paddle their canoe.  They are able to drink clean, safe water because of the new technology of the Primeau water filter. The video was also honored for a Bronze Telly for the Social Responsibility category, which was…

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Is your Dallas video production company not delivering top notch service?

By Video Production No Comments

I’ve been surprised lately to find out that our new clients left their old video production company because of a lack of service, or more often, just bad service. After all, the corporate video production industry is a service industry. Our two greatest strengths are our ability to value add (bring to the table a lot of extras the clients weren’t expecting that add to the production value and efficiency of telling the story), and, as one client put it, we’re just nice guys. I believe life’s too short to engage in massive egos and work with people that are incredibly unhappy. So as we pull our team together, we look for those who approach difficult tasks with a positive attitude. Over a dinner meeting one time with a new client, our point of contact brainstormed an idea for the…

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